Forum Moderators: martinibuster
There is a constant increase in traffic with quality content we are able to provide (for sites running google adsense program), however, the ECPM and CTR has been affected a lot.
(there is no measure lead to us to gauge decline in revenue from Adsense Program for our site quality and increasing traffic, we have no information if we are getting paid right amount !)
We have shifted several sites to other publishing networks since last 6 months of time (taking into consideration recession effect) these Ad publising networks (comparatively high paying then adsense) have been able to give us higher revenue or atleast what we earned equivalent in past.
It is time to MOVE completely away from Adsense or stick to them ?
If yes, Why ?
If no, Why ?
Atleast, happy with few WEBSITES running on other AD Networks doing much better then Adsense Program from Google.
Publising is bread and butter for our survival.
[edited by: Future at 9:13 pm (utc) on Mar. 4, 2009]
There were problems/maintenance carried even in past, but in last 3 months of time there had been maximum problems
I'll gladly pay G a 15-20% cut for managing all the advertisers on my site. The workload that would be required of me to do all thatmyself is not worth the headache and time. I'd rather focus on growing my sites and starting new sites.
...if anyone had actually found a program that beat AdSense, they'd be shouting it from the rooftops...
Not necessarily.
For the sake of conversation, let's say the following is a hypothetical:
I have a site about red widgets. Red widgets is a niche topic. I have a lot of information about red widgets because I worked in the industry for 20 years. I used a lot of my own knowledge developed over 20 years of experience when building my site on red widgets.
A new PPC program comes along that was designed specifically for widget sites in general and works very well on my red widgets site - so well that it outperforms AdSense and I eventually remove AdSense from the site.
I wouldn't go around shouting it from the rooftops for two reasons:
(1) Unless someone has a widgets site, it wouldn't do them any good. And for those who do have a widgets site, the PPC company will eventually be contacting them anyway
(2) I would know that there is no shortage of people who are chasing dollars. If those people learned about the niche PPC program for widgets sites but didn't have a widgets site, they would throw something up to try and make a buck. During their "research" for building this site, they just might find my site and decide to "borrow" some of my content that I spent years developing. I would be crazy to open the door and invite something like that.
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As to the original question of this thread, Yes, for some people now is a good time to quit AdSense. For some other people, it's always a good time to quit AdSense.
FarmBoy
If you are talking text only then it becomes trickier. All our graphical ads make more than our Adsense spot but we have not replaced it as it is text only and I have yet to find something better...even with a fall from five figures per month a few years ago down to lower half of 4 now.
On our main sites Adsense has been affected far more by the downturn than display advertising. Maybe because it is subject to the double whammy of advertisers spedning less and consumers behaving differently regards clicking.
Atleast, happy with few WEBSITES running on other AD Networks doing much better then Adsense Program from Google.
I did my last experiment with an other ad network 2000.
At this time, I had only one domain. Since I did not change this domain so much, all new content is on subdomains of this domain, I can easy compare.
eCPM of Google decreased, but it's still 10 times higher than the ad company, I used 2000.
If you later discover that your grass-is-greener alternative isn't performing as well as you'd hoped it would, you can go back to using AdSense. Or you can mix and match ad networks, which will let you monitor their performance and reallocate inventory as needed.
I'll gladly pay G a 15-20% cut for managing all the advertisers on my site. The workload that would be required of me to do all thatmyself is not worth the headache and time. I'd rather focus on growing my sites and starting new sites.
...if anyone had actually found a program that beat AdSense, they'd be shouting it from the rooftops...
Again, not necessarily...
I'm surprised we're not seeing more threads on this, but with the Analytics / AdSense integration we publishers now have the ability to track CPM rates down to the page, even on very large sites like mine. Because of this, we can find the pages which Google pays very little for and replace only the ads on those pages.
For some reason, when the AdSense ads are removed from low-paying pages, not only does the average CPM go up, the total revenue often goes up as well. My assumption is that with fewer lower paying pages, AdSense thinks you have a higher quality site so they pay more for the higher paying pages.
Add to this that I can usually replace the low-paying AdSense ads with ads from another ad-provider which pays more, so there is even more revenue. In my specific case I've taken pages which have less than $.10 CPM from AdSense and replaced them with YPN ads, and YPN has been paying an average of about $.90. These CPM rates are dismal compared to the other ads, but any time I can get ads that pay 9x what AdSense pays, I'll do it.
