Forum Moderators: martinibuster
John
Any ideas on what could be causing this? Same ads as always are running, and plenty of traffic and click-throughs, but no dinero coming in the door. Any ideas folks?
Well, I've only been doing AdSense for a two or three weeks (though I have done others in the past) and am in the 10k pageview per day range, getting what I guess must be a typical CTR of about 0.2% for a content site. So I'm not surprised that revenue is a bit lumpy since the traffic that drives it is lumpy too.
But I'm amazed that anyone can get greater than $1 CPM never mind $100 CPM! I have no idea what sort of legitimate site (or reasonable modification to an existing content site) would get that vast rate of return; can someone enlighten me?
(My URL is in my profile, BTW.)
Rgds
Damon
Our EPC has been sliding since we added the multiple ads, but yesterday was quite disappointing. We recorded our highest ever number of clicks since joining Adsense last year, yet our revenues was lower than what we earned when we got 300 less clicks. So instead of getting record revenues given the highest no. of clickthroughs, our earnings yesterday was within average. Not too happy :o(
I added the additional block back yesterday night and today the EPC has plummeted to the lowest levels ever.
This certainly is not much data but it does make me wonder if there is a different EPC calculation for multi block publishers.
I intend to leave it a day or two as a test and remove it if the EPC stays low. I will report back.
A straight forward question for AWA - Do multi blocks affect the EPC? I can certainly think of more reasons why it should reduce the payout as opposed to increasing payout. The only comment from AWA that I recall, he/she suggests looking at the overall dollars and not the EPC. If I do look at the total dollars I should drop them.
[edited by: Jon_King at 6:36 pm (utc) on Sep. 28, 2004]
half of the clicks I get paid for go to one company...they must have a huge advertising budget ;)
Well, I've only been doing AdSense for a two or three weeks (though I have done others in the past) and am in the 10k pageview per day range, getting what I guess must be a typical CTR of about 0.2% for a content site. So I'm not surprised that revenue is a bit lumpy since the traffic that drives it is lumpy too.
.2 percent is not the norm, it is extremely bad, at least in my experience. Been running adsense for over a year now with about half a dozen or so sites. Total is over 150K pageveiws per day. CTR is anywhere from 1.2 to 3.5
If you CTR sucks that bad you might want to reconsider your ad placement, color etc etc.
typical CTR of about 0.2%
I know that the above CTR is typical of banner ads, but very low for text ads. Afterall, the supposed advantage of targeted text ads is higher CTR. Do something with your adsense ads to pull that up. Some people here report getting 5% or even double digit CTRs. So your CTR is at the bottom of the barrel.
If you CTR sucks that bad you might want to reconsider your ad placement, color etc etc.
Well, I'm definitely still learning... Though I have quadrupled my earnings per day since I started, and this is still much better than my pre-dot-bomb experience, I am happy for now but still keen to improve further!
Rgds
Damon
Do you have a script that is monitoring where the click is going? Is that not against some TOS.
Actually, I am running a script and it is not against the TOS (See Message 21 at [webmasterworld.com...] from AdSense Advisor)
The script is some of the best money I've ever spent. It has helped me to figure out where to put ads, what colors to use, etc...all in real time without having to rely on Google's channels. I have been using the channels to track per click amounts since adding additional ad units and I find that the first couple of ads on the page pay far more than the ads farther down the page, but the ads farther down the page actually get more clicks. That may account for the drop people are seeing in per click payouts. When doing the math myself, it is a winning situation with my site because I get more clicks, but it may not be for some.
Surely you could easily just "cut a deal" with the advertiser concerned.
I'm pretty sure that is against the TOS.
3. Communications Solely With Google. You agree to direct to Google, and not to any advertiser, any communication regarding any Ad(s) displayed in connection with Your Site(s).
I'm sure that somehow or another Google would frown on us contacting an advertiser and potentially taking revenue away from the AdWords program.
I'm pretty sure that is against the TOS.Oh, I am pretty sure it is as well. Thats why I was surprised at G allowing you to identify which company was receiving the click throughs. The only way I would have THOUGHT that you could get that info would be by "intercepting" the click before it went on to G.
If you did that, surely the POSSIBILITY was that you could have "cut the deal with the advertiser direct".
I'm pretty sure that is against the TOS.Oh, I am pretty sure it is as well. Thats why I was surprised at G allowing you to identify which company was receiving the click throughs. The only way I would have THOUGHT that you could get that info would be by "intercepting" the click before it went on to G.
If you did that, surely the POSSIBILITY was that you could have "cut the deal with the advertiser direct".
Just following up on my previous item; my average CTR is now getting up to about 1% total (difficult to tell exactly since I place different numbers of ad units on different pages, etc), and the revenue is still going up.
It's noticable that AdSense is still "tuning" ads to fit my pages so I tend to visit new pages I have just put up to get the mediabot to spider them so that the first "real" visitor may see the better-targetted ads.
Rgds
DHD
(And thanks to AZEvil for the helpful emails!)
Basically my earings yo-yo over a huge range and the variation is due to huge variations in payments per click with no clue as to why. My traffic stays constant, my earnings show swings over a factor of 10.
I had a bad spell in mid September, but a good spell in late September. No correlation with multiple ad units as far as I can tell, but the huge variation in payment per click makes making any sort of correlation with site changes very difficult.
You really can't tell ANYTHING form analysis of short term statistics. You need a month, maybe two or three to see if a change you make increases or decreased total earnings. That makes site tweaking a bit difficult. Maybe that's Google's secret goal! It's hard to play games when you don't know what the rules are and they can be changed at any time.
Things to keep in mind:
1) As btas2 points out, it takes more than a few days' worth of statistics to measure or project a trend.
2) If you have a limited range of subtopics (and I don't know if that's true in your case), you'll probably see more variation than you would with a wide range of subtopics and advertisers.
3) For a travel site, seasonal patterns will often come into play. Example: My site caters primarily to leisure travelers in Europe, so I expect a drop in EPC and revenues from late fall until after the first of the year (because leisure travel to my featured destinations shrinks after October and readers aren't yet planning next year's vacations).
