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AdSense for mobile search is a quick and easy way for carriers and mobile publishers to embed a Google search box on their mobile portals and web sites. Whether they are day-dreaming of Hawaii or trying to find the perfect Valentine's day gift, mobile phone users will get instant access to Google search including comprehensive web search, local, image, and news results -- all formatted for their phones. Mobile operators and website owners share in the ad revenue generated by searches originating from their sites.
i reckon that will change as people start to simply surf the web via there smart pda much as they do from there desktops or portables today.
the principal barrier to this is not speed, but flat rate internet conections from your mobile carrier, something imposible here in spain for example.
i have the iphone 3g and do find myself just surfing sometimes on it, at home whilst conected to the wifi.
as for the other comments on google versus yahoo mobil results. Surely smart pda´s will follow the iphones full browser functionality?
sites specifically designed for mobil does not seem to smart to me. I believe that its just a case of going back and looking at page sizes, and optimizing there.