Google Beta Testing AdSense for Mobile Search

Calling all Carriers

[nealrodriguez]

googlemobile [googlemobile.blogspot.com]

AdSense for mobile search is a quick and easy way for carriers and mobile publishers to embed a Google search box on their mobile portals and web sites. Whether they are day-dreaming of Hawaii or trying to find the perfect Valentine's day gift, mobile phone users will get instant access to Google search including comprehensive web search, local, image, and news results -- all formatted for their phones. Mobile operators and website owners share in the ad revenue generated by searches originating from their sites.

[nomis5]

They need to sort out mobile users searching Google first. Try searching Google from your mobile and you end up with sites that are not optimised for mobiles. The results are just plain stupid.

Get that right first then go on to improve Adsense for mobiles.

[travelin cat]

nomis5, how many sites actually optimize for mobiles? Not many. Some are impossible to optimize for that medium.

Could you imagine having to provide different options for each mobile platform? Most sites could not afford the time and/or the money to do that.

[jchampliaud]

I tried optimizing one of my sites for mobiles but I don't seem to get and traffic and therefore nothing from AdSense.

[shorebreak]

Mobile search is one area where Yahoo has Google beat hands down. Yahoo's mobile search offering is optimized for mobile, mainly because the firm Yahoo acquired built from scratch, as opposed to Google trying to shoe-horn a heavy existing investment in search into the mobile space.

[physics]

Mobile ads are tough. Even on my iPhone where I have a 'full featured' browser I don't want to click on ads (even if they're interesting) because I don't really want to buy anything on the phone and also don't want to take time away from whatever else I'm doing with phone in hand to check out the ad.
Seems like a perfect place for branding type ads though. Wonder when coke & pepsi will start bidding wars...

[mack]

What Physics said is pretty much spot on. When you are browsing the web ads can attract your attention and entice you in. On the mobile web users seam to have a set goal and set out to do just that. With a lot of phones tabbed browsing just isn't an option. Clicking an ad rely puts you off course.

Mack.

[nomis5]

As Shorebreak says, Yahoo have nailed mobile search. Do a test on your mobile and you'll prefer Yahoo a thousand times more.

There are millions of sites out there optimised for mobiles and Google needs to concentrate on identifying them rather than providing additional search facilities.

[OddDog]

re Physics and Mack,

i reckon that will change as people start to simply surf the web via there smart pda much as they do from there desktops or portables today.

the principal barrier to this is not speed, but flat rate internet conections from your mobile carrier, something imposible here in spain for example.

i have the iphone 3g and do find myself just surfing sometimes on it, at home whilst conected to the wifi.

as for the other comments on google versus yahoo mobil results. Surely smart pda´s will follow the iphones full browser functionality?

sites specifically designed for mobil does not seem to smart to me. I believe that its just a case of going back and looking at page sizes, and optimizing there.