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Am I right in thinking that pageviews in google analytics and page impressions should match up if I have adds on all the pages ?
Yesterday I had 11,000 pageviews but only 7,000 page impressions.
I recently stopped using an url rewriter on my forum and reverted back to the dynamic urls. Howevere this is all done via 301 and has been tested to show the 301 is working.
What reasons can there be for decrease in page impressions ?
Am I right in thinking that if things are working fine that page views and page impressions should be the same ?
So could a decrease in page impressions be that there is no one wanting to advertise at the moment so google is showing psa's ?