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Am I right in thinking that pageviews in google analytics and page impressions should match up if I have adds on all the pages ?
Yesterday I had 11,000 pageviews but only 7,000 page impressions.
I recently stopped using an url rewriter on my forum and reverted back to the dynamic urls. Howevere this is all done via 301 and has been tested to show the 301 is working.
What reasons can there be for decrease in page impressions ?