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Q3 to Q4 AdSense TAC Expense Down From 1.33 to 1.29 Billion

Google: "When it comes to AdSense for Search, we did a lot of arbitrage cleanup"

     
10:40 pm on Jan 22, 2009 (gmt 0)

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the data for the most recent quarter (4th quarter of 2008) was just released in the earnings conference call.

Q408 1.29 billion
Q308 1.33 billion
Q208 1.32 billion
Q108 1.34 billion
Q407 1.31 billion
Q307 1.12 billion
Q207 1.06 billion
Q107 1.05 billion
Q406 0.92 billion
Q306 0.78 billion

the 1.29 billion figure comes from the following sentence from their press release:

The majority of TAC expense is related to amounts ultimately paid to our AdSense partners, which totaled $1.29 billion in the fourth quarter of 2008. TAC is also related to amounts ultimately paid to certain distribution partners and others who direct traffic to our website, which totaled $190 million in the fourth quarter of 2008.

TAC = Traffic Acquisition Costs

google's financial press releases: [investor.google.com...]

added: although this looks like a flattening of total adsense payouts, i should add that on the earnings call, Johnathan Rosenberg (Senior Vice President, Product Management) said:

AdSense revenue was weaker, though AdSense for content was strong. When it comes to AdSense for Search, we did a lot of arbitrage cleanup in Q3 and Q4
12:22 am on Jan 23, 2009 (gmt 0)

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WebmasterWorld Senior Member jetteroheller is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Thanks, that's exactly the statement, I need to reduce my income tax pre payment.

In Austria, I make my tax declaration.
Based on this tax declaration, I have to pay for the expected income tax of the next year.

But it's possible to request lower pre payments, but there has to be a good reason, something like this.

9:05 am on Jan 23, 2009 (gmt 0)

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WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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This is interesting. What do you think they mean by arbitrage for AdSense for search? Are they referring to arbitrage to parked domains?