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I have seen other posts on this forum discussing anywhere from $200 to $500 Adsense income days. Is this total BS or is it possible on a sustained basis, and if so what are they doing that's so different?
Perplexed
Is this total BS or is it possible on a sustained basis
It isn't BS.
if so what are they doing that's so different?
They probably have more traffic than you do, and/or higher-quality traffic from an AdSense perspective (i.e., visitors who are researching purchases, who therefore click on ads, and whose clicks have a good likelihood of converting for advertisers).
If you're in a market that only has a few advertisers and they are only bidding $.05-$.10/click, you're not going to make anywhere near a site that has the same amount of traffic but lots of advertisers bidding $1 or more/click.
Also, if you get a lot of traffic, but most of your visitors don't click on ads, it doesn't matter how much the advertisers are bidding. Repeat visitors tend to have ad blindness and don't click on ads as frequently as new visitors.
at least 20,000 visitors per month
Applying the old rule of "a penny a pop", I'd expect you to earn about $200 a month for this site. This is just a rule of thumb, though, that has proven to work for some forum members. So it could be more, and it could be less. Depends on the niche and the quality of your traffic.
That would indicate a site with your amount of traffic could earn anywhere from $25.00 a month to $1,250 a month, and maybe more or less.
Both extremes are entirely possible, as is anything in between.
It has to be your niche.
From what you appear to say, you must have the poorest eCPM I've ever heard of.
Look at other affiliate programmes to augment monetising your site
yet the income from Google Adsenese just about pays my expenses
Are you "buying" this traffic? If so, then I can understand you dilemma.
[edited by: IanCP at 9:45 pm (utc) on Dec. 31, 2008]
From what you appear to say, you must have the poorest eCPM I've ever heard of.
I'm in a very competitive niche but do well with the search engines. My average ecpm is under $10. I am into some of the largest and best known affiliate programs, however no one is clicking.
Traffic is all organic.
[edited by: BonWeb at 11:55 pm (utc) on Dec. 31, 2008]
If you're wondering if it's a fairly tale, it's not. I wouldn't be surprised if many of the webmasters that frequent WebmasterWorld make well in excess of $500 per day.
Six months ago I thought I had most of the important ones in the bag. However by concentrating on some I variations I overlooked they are now bringing in many new visitors I wouldn't have had.
I have a website that has a PR of 4, gets at least 20,000 visitors per month, a minimum of 125,000 page views
And then later:
My average ecpm is under $10
I would imagine you are earning around $30 a day.
Originally you said:
yet the income from Google Adsenese just about pays my expenses
How come your expenses are so high?
How come your expenses are so high?
As you know I can't divulge my actual eCPM, suffice it to say, it is lower than $10 per day but more than the average eCPM. I do not make $30 per day, and my numbers are correct (i.e. visitors, page views, GPR=4 etc.) I do net out more than my expenses but no where near the total daily income I have seen on this forum. That was the basis of my original question. Outside of utilizng several hundred dollars per day of PPC of which I don't want to do and I think Google is not fond of any arbitrage plays. Is it primarily a volume game or is there a secret strategy? That's my question.
Is it primarily a volume game or is there a secret strategy
Mostly volume. However, your topic is going to be incredibly important.
Own a joke site? Then you'll have ads related to that, with not much of a market.
Own a Rolex site? Then you'll have ads related to that,and big selling products are worth big money clicks.
Volume to increase clicks. Topic to increase money/click. There's no secret on that, how you get the traffic there is up to you.
It sounds like you're paying for some of your traffic... that's a tough game to play.
I don't pay for traffic, it's all organic. I think that it could possibly be industry related and the clicks are just not high end. And I can't release my industry type.
But how are your pages laid out? What size ad blocks do you use and where are they on the page?
That can make a huge difference as well.
But how are your pages laid out? What size ad blocks do you use and where are they on the page?
I use a 3 column setup with verticals on the left and right with some larger block ads within my content pages. I also try and make use of link units within the content as well. Net net I put as much as Google will allow on each page.
Experiment. Put just one ad in the content, remove the rest and see if that increases the eCPM or earnings for that page. Try different colors. There are lots of tips and things you can try. If you're not satisfied with AdSense earnings, add Kontera links. Add Amazon product links, etc. Don't just limit yourself to one source of ad revenue. I have a site getting just over 20K uniques per month and it makes $X00 per month with AdSense and even more with Kontera's inline links. Experiment.....
Experiment. Put just one ad in the content, remove the rest and see if that increases the eCPM or earnings for that page.
Thanks Swanny. I've been using a 120x240 on the left and right columns and a 200x200 within the content and as many adlinks as permitted. I generally try to blend in colors to match the site. I think I might try the opposite approach and let the ads stand out with contrasting colors.
[edited by: BonWeb at 4:35 pm (utc) on Jan. 2, 2009]
I did a test on one of my sites, I put an inline 200x200 ad in the content. Then I rotated a 300x250 ad in the same spot. Each ad got about 50% exposure and after about 2 weeks I dropped the 200x200 ad because it's eCPM was lower.
Blending works best for me. No border, ad background same color as page background color. Ad headline color same as links on the page, etc.
My suggestion for you is to drop both 120x240 ad units and replace the 200x200 with a 300x250 ad. Give it at least a week to see if it performs better.
