Forum Moderators: martinibuster
ASA
The good news (from the POV of legitimate publishers who can deliver valuable traffic) is that advertisers will now have a greater incentive to vet the sites where their ads run.
The bad news is that we'll soon have a flurry of complaints about miserable earnings from publishers who conveniently forget to mention that their high-quality sites consist solely of parked domains. :-)
It is a dilution and debasement of the brand and added incentive for me to find an alternative monetization for my site(s).
Those are my main concerns.
It is a dilution and debasement of the brand
AdSense has been a "lowest common denominator" network from day one. It had to be: How else was Google going to secure an overwhelmingly dominant market share?
For years, AdSense ads have been on low-value or no-value sites of every description. Are AdSense ads on parked domains really any worse than AdSense ads on scraper pages or on empty keyword-driven, template-based "Post a review" pages at big-name corporate sites?
On the positive side, advertisers no longer have to take potluck as they did just a few years ago. They can choose where their ads appear (or where they don't want their ads to appear). IMHO, that's a much more significant development than letting rank-and-file AdSense accountholders make money from parked domains in the same way that big companies have been doing all along.
To put it another way, the AdSense world is just a microcosm of the larger Web advertising and publishing world. In the latter world, you've got THE NEW YORKER, SCIENTIFIC AMERICAN, and THE WALL STREET JOURNAL at one end of the spectrum, and you've got junk community shoppers at the other. AdSense is the same kind of wide-spectrum environment, except that it exists online instead of on your doorstep or in your mailbox.
Why do you ask for our top five wishes? Apparently you are spending time and efforts in things we really do *not* want as publishers.
On a related note, you might to to review the latest ASA post (12-11-08) in this thread - [webmasterworld.com...]
FarmBoy
TM is so much fun for us to enforce in oh china, russia, india...
Throw that in with the scumbags who copy wholesale our content and repackage it on blogger and are damn near impossible to track down
and lets not forget the everpresent scrapers which slowly chip away at.. blah whatever, this is getting so...
Still it seems they have the resources to get something implemented we do not want. But implementing the things we *do* want seems to be a big problem.
[edited by: Bddmed at 8:27 pm (utc) on Dec. 11, 2008]
But as long as this stuff keeps loitering the web, might as well be possible for the small guys also and not just the big spammers.
I think it's certainly going to fuel the theories that Google is desperate for dollars.
Or desperate for enough publisher inventory to fulfill advertiser demand. If we all worked harder, maybe Google wouldn't have to allow AdSense ads on parked domains. :-)
