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Google Cancels Christmas Gifts For AdSense Publishers

"gift-giving is not the most appropriate gesture this year..."

     
6:15 am on Dec 5, 2008 (gmt 0)

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ASA announced in this thread [webmasterworld.com] that there will be no Christmas gifts for AdSense publishers this year.

We really appreciate the work you all put into building great sites. However, we feel that gift-giving is not the most appropriate gesture this year given the current global economic climate.
I know you may be disappointed, but I hope you can understand our efforts to be fiscally responsible in these times.

ASA

To be fair, are you giving gifts to your clients, business partners, or employees this year?

What are your thoughts about Google canceling Christmas Gifts for Publishers?

6:20 am on Dec 5, 2008 (gmt 0)

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I'd be happy with a gift of a KW exclusion filter this Christmas. That would be a priceless gift that would keep on giving.
6:25 am on Dec 5, 2008 (gmt 0)

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No skin off my nose and it'll save the landfill from more crap I don't need.

Besides, other than the the laptop toolkit with the mouse, USB hub, and all those cool USB toys, the rest of the gadgets sent other weren't worth the postage to send IMO. I appeciated and used the crap out of all those USB toys until the mouse finally died, but it was put to good use, loved it.

[edited by: incrediBILL at 6:27 am (utc) on Dec. 5, 2008]

6:25 am on Dec 5, 2008 (gmt 0)

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If they are paying out thousands per month to publishers, a $50 trinket doesn't seem like much to add to the pot. OTOH, if you are getting thousands from AdSense, then you can buy your own little trinket. Its gotta be tough to send out those little gifts when you only net 4-6 billion a year.
6:41 am on Dec 5, 2008 (gmt 0)

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are you giving gifts to your clients, business partners, or employees this year?

One of my customers generates six-figure profit year after year. I take their team out for a nice christmas party (including small gifts) at a good restaurant every year, and this year will be not different. It's nothing spectacular, but it's nice. They like it (even more since the company has stopped paying for christmas parties).

So, yes, it makes sense to "gift-give".

7:03 am on Dec 5, 2008 (gmt 0)

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To be fair, are you giving gifts to your clients, business partners, or employees this year?

yes, we are giving unexpected bonuses to more than a dozen of the contractors that work with us. some of the bonuses will be sizable.

i dont care that google isnt sending out a tchatchke, but i hope they redirect the savings toward hastening the roll out of adsense-analytics integration - that is by far what we want the most.

7:13 am on Dec 5, 2008 (gmt 0)

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I'll be giving hugs this year.
8:18 am on Dec 5, 2008 (gmt 0)

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It doesn't make sense for Google to send out gifts when they are firing their employees.
8:22 am on Dec 5, 2008 (gmt 0)

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Maybe Google has to announce next month, the first quarter with less clicks than the quarter before.
11:02 am on Dec 5, 2008 (gmt 0)

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And what about the gifts for Adwords customers? After all it's us who bring in the money. I want my gift like every year!

On the other hand - I had not much use for most of the gifts anyway. The picture frame did not work. And I accidently destroyed the 2GB USB card with a scissor. However I still use the small USB mouse from the laptop kit.

11:40 am on Dec 5, 2008 (gmt 0)

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We gave out our largest gift cards ever this year to our volunteer mods. From our perspective, it was the perfect time to give more when folks are in need more.
12:07 pm on Dec 5, 2008 (gmt 0)

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They've never given me anything before. Don't expect anything now.

We typically give our best clients some good really nice chocolate.

12:40 pm on Dec 5, 2008 (gmt 0)

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What are your thoughts about Google canceling Christmas Gifts for Publishers?

If they're doing it, as ASA claims, because it is not appropriate, I think it is a good idea. After all they are letting a lot of employees/contract workers go. It would be the proper thing to do.

However if they are doing it to pacify, fat cat, large share, who only care about profits, stock holders not sure if I agree.

I wonder if Google regrets going public yet?

12:56 pm on Dec 5, 2008 (gmt 0)

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To be fair, are you giving gifts to your clients, business partners, or employees this year?

Yeah, we are still giving gifts. And, we still call it "Christmas" not 'holiday'.

1:45 pm on Dec 5, 2008 (gmt 0)

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but i hope they redirect the savings toward hastening the roll out of adsense-analytics integration - that is by far what we want the most.
Agreed. something useful to make sense of the chaos would be the best gift ever!
1:52 pm on Dec 5, 2008 (gmt 0)

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I'm not offended... I didn't get a gift for Google either. Just toss me a $50 AdWords coupon and I'll be filled with tidings of comfort and joy, comfort and joy.
2:54 pm on Dec 5, 2008 (gmt 0)

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OH great, another gift gets scratched off the regifting list!

Geeze.... does this mean I'm gonna have to spend my own money to by a gift for my favorite techie?!

2:55 pm on Dec 5, 2008 (gmt 0)

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When times get tough it's times for those "with a little more" to confront whether giving a little actually might make a greater difference to those in need.

Sure, suspend the publisher gift giving, but offset the un-giving with a special "related gift" to a charitable organization.

I think many folks would appreciate a "don't give it to me but, please, give it to them" approach.

Just wrote my first check, in a long time, to a certain charity and it's not that I have more to give this year than last. It's more like I suspect others may not be giving as much as they have in the past - at a time when the need is greatest.

3:32 pm on Dec 5, 2008 (gmt 0)

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What are your thoughts about Google canceling Christmas Gifts for Publishers?

Makes sense to me. Maybe the savings will keep a few Google contractor jobs from drying up in the current economic drought.

3:56 pm on Dec 5, 2008 (gmt 0)

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I think we're missing the gift that Google has already given. There was a thread about when the gifts were coming and ASA stepped in and put the speculation to rest with a definitive answer.

Now we know that type of communication is possible. I think that's a gift, however small, in itself.

Now we can have the hope that that type of communication is possible on more substantial issues.

FarmBoy

4:09 pm on Dec 5, 2008 (gmt 0)

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How could you expect them to send small gifts to the top earning publishers? Their market capitalization is only $84.59 billion with $16.5 billion revenue in '07, a $4.2 billion net income, and assets of $25.3 billion. Heck, they only had a gross profit of $3.3 billion in 3Q (Sept. 08).

How could you possibly expect them to send their top-earning AdSense earners a $50 toolkit? Such silly people.

"To be fair, are you giving gifts to your clients, business partners, or employees this year? "

Yes. The last one, just as many companies that are struggling are.

4:09 pm on Dec 5, 2008 (gmt 0)

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Won't hurt my feelings. Never received any gift from them before. Only one year they sent a greeting card.
4:13 pm on Dec 5, 2008 (gmt 0)

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Several mention employees getting let go. In that case, I agree with others who've brought up a "Give it to them instead of me" plan. If you're not going to send your high-earning publishers a gift (which I'm sure is part of doing business since it helps earn loyalty) perhaps you could give the employees a little more in their last paycheck.
4:51 pm on Dec 5, 2008 (gmt 0)

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I don't know how I feel about this. Some of my random thoughts about it are:

I never received a gift, and probably wouldn't again this year. I would have thought my longevity and impressions and monthly revenue would have qualified me, but I guess I'm a lot smaller potatoes than I thought.

97% of Google income is from online advertising. I assume the vast bulk of that is adWords.

That income generated $5 billion in net profits -- after all expenses, including R&D, including taxes.

That pure profit is approximately $100,000,000 per week.

Didn't recipients of the GoogleGift last year (GoogleGiftees) received a charitable gift card of $100 to be donated to a cause at the direction of the GoogleGiftees?

I don't know how many GoogleGiftees there were last year, but that's a sizable chunk of change not going to charity.

I never even got an eCard from Google. Not even an eCard. How much would that cost?
(Maybe Google isn't interrupt driven and I need to poll their blog for an expression of humanness)

I think I will have to send the Google AdSense Team a gift this year. I think they need it.

5:18 pm on Dec 5, 2008 (gmt 0)

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it'll save the landfill from more crap I don't need.

My thoughts exactly.

5:33 pm on Dec 5, 2008 (gmt 0)

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I wonder if Google regrets going public yet?

Not sure they ever wanted to but if you have more than x number of shareholders, don't you have to go public?

Swapping the trinket for a DonorsChoose $100 gift card would be a nice way to go.

6:30 pm on Dec 5, 2008 (gmt 0)

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Who cares really, the gifts were always pretty lame if you ask me.
6:35 pm on Dec 5, 2008 (gmt 0)

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It doesn't make sense for Google to send out gifts when they are firing their employees.

I completely agree, and I am pretty shocked that this is a more common answer.

6:50 pm on Dec 5, 2008 (gmt 0)

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I think I will have to send the Google AdSense Team a gift this year. I think they need it.

That's golden.

6:56 pm on Dec 5, 2008 (gmt 0)

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It doesn't make sense for Google to send out gifts when they are firing their employees.

I completely agree, and I am pretty shocked that this is a more common answer.

just to be clear, google is considering to let go employees to keep profit margins high and to satisfy wallstreet. they are still making money hand over fist.

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