Which countries have the highest eCPM?

[tribal]

For my website I am trying to find out for which countries I should optimise my website..
The website is an international guestbook service, so very global non-targeted traffic.

For 10 countries I created a channel in Google Adsense.. And with a "ip2country" database I made sure Dutch visitors only see the NL(Dutch) Adsense channel, German the DE channel, etc.

For the last 7 days these are the results:

<snip>

I am wondering if anyone else has interesting statistics about this subject :)

[edited by: engine at 12:48 pm (utc) on Dec. 1, 2008]
[edit reason] No URLs, thanks, see charter [/edit]

[vivalasvegas]

Interesting to see this although I believe it's against the Google TOS to post this info.

[tribal]

Isn't it allowed to post a link to an image, or is it not allowed to publish adsense results?
I can't find anything about it in the Adsense TOS..

[netmeg]

It's again WebmasterWorld TOS.

[purplecape]

Google also doesn't allow us to report results, EXCEPT for overall monthly earnings. Anything more detailed, or any info. at all on CTR, EPC, whatever, is technically a violation of your agreement with AdSense and can get you booted.

[HuskyPup]

Anything more detailed, or any info. at all on CTR, EPC, whatever,

I feel sure that we are allowed to give approximations such as "about 5%" or "used to be more than 4% but is now less than 2%".

To save me the hassle of trying to find this answer could this be confirmed by ASA?

[purplecape]

HP, we can certainly talk in relative terms--"my CTR has doubled"--and I do, but I'm less sure about approximations. It would be good to get an official ruling on that in particular--I don't think I've ever seen one.

[tribal]

Ok, than in a more global descrioption.
From my experiment with 500.000 pageviews it seems that the pageviews are most worth in the UK, very good in the US/DE, quite good in the Netherlands, less good in Sweden Canada and Belgium, and very poor in Italy, Hungary and Turkey.
Do you guys see the same trend?

[nomis5]

From personal experience, the eCPM in the UK is greater than the US.

The only other market I have experience of is Russia / Ukraine. In those countries the eCPM is very low. Just not enough advertisers to get targetted ads. But lots of page views.

[IanCP]

Question?

How can anyone possibly determine AdSense income via country?

Now I might be dumb, but to me this is all voodoo!

[added]

Don't tell me you have a USA and a UK site so you can compare. Thats comparing Apples with Tomatoes!

[edited by: IanCP at 2:43 pm (utc) on Dec. 2, 2008]

[HuskyPup]

Now I might be dumb, but to me this is all voodoo!

I'm glad you said that since I've been wondering the same!

I'm guessing that my best EPCs come from UK/European visitors purely by the time of day however one specific section of my directory site gets some good EPCs I am guessing from the USA.

Perhaps this is something we should be asking for in that other thread...please let us know from which countries our clicks are emanating.

[ken_b]

How can anyone possibly determine AdSense income via country?

I don't bother with this kind of thing, but if I did I might try using geo targeting, show one channel to Europe and another to the US, etc.

Would that work?

[johnnie]

Generally, the larger the ad inventory, the fiercer the bidding war, the higher the CPC. As for CTR, I guess that depends on how tech-savvy a population really is.

All in all, I would still bet on the US giving you highest eCPM, with first-tier developed european countries (Germany, UK, France) following shortly.