No AdSense Earnings Cap

ASA Shines Light on Popular AdSense Theory

[martinibuster]

In case you're not following the recent new ASA thread [webmasterworld.com]. here is what the new AdSense Advisor had to say about the rumoured AdSense Earnings Cap:

I 100% guarantee that there are no earnings caps on AdSense accounts. I will swear it on a big stack of Google search results. No earnings caps.

The earnings ceiling is a bit of speculation that has divided publishers for awhile. It's about a phenomenom where it seemed an earnings cap blocked publishers from earning more, regardless of increases in traffic, clicks, or EPC. The results always seemed to balance themselves out. It appears the phenomenom, which I believe some members truly have experienced, has another explanation.

So what do you think accounts for the balancing out?

[Josun]

Further to what Farmboy stated, we are talking about macroeconomics and microeconomics here: If there is a slowdown in economic activities, every business will be affected adversely on the average (macroeconomics). Some businesses may still make money (microeconomics) as hedge funds have made billions of dollars before and after financial crisis while the stock markets (multiples of hedge funds in size) have been going down, on the average, for years.

Profit margins at micro (company) level in static analysis may not result in actual profits in dynamic analysis that takes into account what others (including your banker) will do in the near future. If others, including AdWord advertisers and your lenders become more conservative due to worsening economic conditions they will not care about your profit expectations at company level but will go with their expectations of macroeconomic (global) developments.

Adwords advertisers are in the driver's seat and AdSense publishers are in the back seat (in bold terms). I don't like it as an Adsense publisher but have to accept the fact, IMHO.

[Alcoholico]

@zett. Exactly the same has happened to me not once but several times.

[nealrodriguez]

well if there is or if there isn't @ .20 cpm's publishers should find ways to cut the middle man and get ad dollars directly from the decision makers;

[anand84]

The main topic of discussion is about Adsense capping the earnings no matter how many more impressions you serve. It's nothing about the current economic depression at all!

[ArtistMike]

There sure is a "duck" in the room that some people are not calling a duck.

":^)