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EPC Graph for 2008 (just the trend, no figures)

What does the graph of your earnings per click look like in 2008?



11:41 am on Nov 12, 2008 (gmt 0)

5+ Year Member


I was checking my epc over 2008 (really talking about earnings per click or cpc if you prefer, but not about ecpm).

I made a graph and it is going down the drain, with a slump in September:

Could some other people share their curves? Would be nice to check if there are general trends.
(just avoid to post real figures on the Y axis, the curve is enough to check trends, and like this we would comply with Adsense's TOS)

What does the curve of earnings per click looks like so far in 2008?

[edited by: jatar_k at 2:38 pm (utc) on Nov. 12, 2008]
[edit reason] no urls thanks [/edit]


11:58 am on Nov 12, 2008 (gmt 0)

5+ Year Member

It looks better than GOOG stock price. :)


12:03 pm on Nov 12, 2008 (gmt 0)

5+ Year Member

Oops, my crazy mouse schemed with my keyboard to delete an important word in my question (the word 'your'):

What does the curve of YOUR earnings per click look like in 2008?

I'd like to compare my epc graph with the curves of others. :)


12:53 pm on Nov 12, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

My epc is reasonably static though there is a noticable fall of about 15% in the last month or so. That is probably seasonal though.

Rather than look at the curve in isolation, which may well be affected by seasonal factors, isn't it more informative to compare it against the previous year month by month?


1:02 pm on Nov 12, 2008 (gmt 0)

5+ Year Member

Unfortunately I don't have enough history to make such a comparison.

And I'm actually more interested in comparing with others for this year. One curve alone isn't that much useful indeed. But I think we may get something interesting by comparing many of them.


1:25 pm on Nov 12, 2008 (gmt 0)

5+ Year Member

BedSupperclub, If I could be bothered* to do a graph mine would look similar to yours. Notably, going into decline at the beginning of June.

*(I've taken a week’s sabbatical, to de-stress my head from the crazy adsense fluctuations. Last week’s stats were back to "normal" (oh how happy I was!) this week I'm being punished for that, thus my head is fried)


2:48 pm on Nov 12, 2008 (gmt 0)

I don't have the time to construct a month-by-month graph, but I do know that EPC this month is running about 49 percent higher than the same period last year. An Oct. 2008 vs. Oct. 2007 EPC comparison is about the same.

CTR is down noticeably, however, resulting in lower eCPM. (Some--but not all--of that is my own doing; I've made AdSense a lot less prominent than it was a year ago.)


3:43 pm on Nov 12, 2008 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

EPC is up this year from last year, by 20-30%.

That's true starting in January, stays pretty flat, then rises an additional 20% at the beginning of October.

Something about the economy seems to be causing advertisers in one of the dominant subjects for ads on my site to compete more. I seem to be lucky in my niche.


4:04 pm on Nov 12, 2008 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

My impressions are down for 2008 for the same time period last year. My clicks are up, my EPC is up. My total earnings are up. It's not entirely apples and apples though, because I've retired some sites and added some different sites. Also reduced the number of ad blocks on my primary site, which would reduce impressions (but raised the EPC I believe) Don't have time to do it site by site at the moment.


6:24 pm on Nov 12, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Traffic is up, CTR is down a little, EPC is up and robust.

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