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My search has gone from a reasonable 20 cents per click to 3 cents. 7 x less? grrr
My content clicks have gone down by about 50-100% in some cases.
This is a 4 year old domain, we have our ups and downs but this is a joke.
I just wondered if others are in the same boat right now or is this isolated to my market?
A quick glance at October 2008:
- Worst month ever in terms of total revenue
- Worst month ever in terms of eCPM
- eCPM dropping like a rock since mid-August. eCPM left typical range around 1st October and is now in free fall.
- CTR is on new all-time low. Again, the value left typical range around 1st October.
- Traffic is still healthy. While traffic growth is not as good as it once was, it is still not reflecting/explaining the behaviour of Adsense.
- Filter is filled about 25%. I am not an avid flea-hunter any longer. I am seeing a bunch of new parked domains and MFAs. I do not understand why Adsense does not remove these. Even *I* could write the algo to do this.
Well, the early days do not look promising. Not at all. Free fall for total revenue and eCPM seems to have accelerated where I would have expected a slowdown. Now I am seeing figures that make me think of removing Adsense completely. No need to distract my visitors with this %$&%.
This does not make sense.
Traffic, for me is seasonal, and fluctuates through the week, so the traffic part of the equation is hardly constant. But I don't blame Google for that.
But the ad relevancy, well, I find that Google is far worse than it was two years ago. I have some pages that seem to be stuck on the same irrelevant ads, and have been for weeks. AS support runs these up the chain, but never can fix the problem for more than a day or two.
As we saw with the ProtectMarriage ad on Tuesday, Google also is now engaging in run-of-network ad sales, pushing untargeted, irrelevant ads to publishers from selected advertisers. These, simply, do not perform on my site. I suspect that they do not perform for others.
Poor targeting, run-of-network sales - these are steps toward YPN, circa 2006. Not exactly the direction I'd hoped to see G take.
Another AdSense account I manage saw October 2008's earnings rise 50% over 2007. eCPM was also up 50%.
I don't know which market you're in but how can you be sure its your "market" that's pulling down your earnings?
how can you be sure its your "market" that's pulling down your earnings?
In my niche, luxury services for middle and higher income, September to December are low season months. It has always been like this. I see lower traffic, and slightly lower CTR. So I was expecting lower revenues.
This year, the situation seems to be much worse. Traffic is still on previous years level, but CTR (and now EPC as well!) have been dropping like a rock. Basically noone is clicking any more.
Targeting problem? Economy? MFAs? Google now counting clicks differently?
Google now counting clicks differently?
I have to say that I have conjectured this with other AdSensers outside of this forum since we all have an average of, remarkably, 20% fewer clicks compared to up to a month ago and all with equal or rising traffic levels.
Google's changed something for sure for those of us earning less since others are seeing record earnings.
FWIW my B&M business is doing record business and receiving record enquiries however I do have a good explanation for that.
who wants to buy anything these days?
There are a lot of buyers out there, they're just biding their time and picking off the bargains when they pop up. It's very noticeable with cars with short-time working and extra long Xmas holidays being announced even for models such as the BMW Mini.
I saw one dealer the other day offering a buy one get one free for a STG 20,000 vehicle!
Google now counting clicks differently?
For the last year or so, Google has been counting clicks only if they occur on the ad title or URL (as opposed to the entire ad, which was countable in the past). The change was made to prevent accidental clicks. Advertisers obviously welcomed the change, and I think it may be one reason why some of us have seen an EPC increase of 60 percent or more in the last year.
It's certainly possible that Google has made some more tweaks to its click-counting procedure that have reduced charges to advertisers--and income to publishers---for accidental, repeated, or otherwise useless clicks. Google's definition of a "valid click" isn't set in stone.
I'm surprised. Even in these financial crisis times some are still up and some are still down.
Just the other day, I saw a report that said advertising expenditures for financial, automotive, and one other sector that's taken a big hit in the financial crisis (I forget which) were down, while expenditures in a few other categories (travel comes to mind) were up.
Also, changes in the network (more advertiser tools, tweaking of the smart-pricing algorithm, how clicks are counted, growth in the number of pages on given topics serving AdSense ads, etc.) may affect some publishers more than others.
What's curious is, the traffic has remained ROCK SOLID throughout the year. And I have 4 years worth of data behind me.
We saw a big CTR drop when the new changes came into place. But realistically, it's been since about Sept. that the CTR has fallen.
Since nothing else has changed... could it be economic? That we are seeing the effects of the slowed economy? I have a generalized site, and Oct/Nov are our two biggest months.
I read that last month, sales in all retail sectors crashed...?