US economic crisis & earnings

[con771]

How much effect does the current US economic crisis have on earnings?
what are your thoughts

[purplecape]

Inflation would make all those shaky mortgages easier to pay.

A silver lining!

[Hobbs]

I'd start planning for a post advertising slump as soon as I notice any, seeing nothing so far, people still eat, work, study and play, have been, still are and hopefully will continue doing it no matter what.

[Khensu]

Click price normalized from the summer slump right on schedule.

Problem is that traffic is off by 1/3.

It is the deer in the headlights effect. The Sheep are just standing wetting themselves that their scamming days are probably over and they are giving back everything they acquired unfairly just via another avenue. Also the comforting feeling that probably your neighbor across the street is the one who probably screwed you.

Turing blocks of sub prime mortgages into securities and gambling on whether or not people would pay them. Whoever came up with that should be Wily E. Coyoted!

Also those ####offs who wrote all those "Get Rich on Real Estate" books should all be imprisoned.

[HuskyPup]

Also those ####offs who wrote all those "Get Rich on Real Estate" books should all be imprisoned.

And just ensure that the two governments that encouraged it the most are taken with them too:-) Mind you, the Spanish and Irish may want this as well!

[potentialgeek]

> My main concern at the moment is the low Dollar.

This just in:

London markets crash as dollar records biggest gain in 15 years...

[drall]

wyweb, I have a feeling that if I ever needed to use it I would have many instant friends lol.

I am planning on upgrading it to at least a 12 month stay like a few of my neighbors have, mine has 1 hidden entrance from my house behind a bookcase and 1 from my garden shed floor.

Google sent us some stickers a few years ago and my buddy put one up on the entrance overhang and wrote "Bomb Shelters by Gooooogle.." next to it:)

[ember]

I expected a hit two summers ago when the housing market started to tank, but so far, so good. Our visitors are fairly affluent, so this will probably hurt them, too, but it may not be a "crisis."

[Skeptic]

Hold those US Dollars, and wait for the Amero to be issued. US Citizens will probably have 1:1 redemption value, foreigners probably a lower ratio... Sorry, just business...

[dibbern2]

I see a decline in overall traffic accross the whole 'net in business-to-business and business-to-consumer sites. In short, almost everywhere except the education and government sectors. I think some are/will be worse than others: christmas shopping and electronics are headed for the basement; health care will perform a little better than the rest. Travel looks very, very risky. Overall, its going to be a downward curve.

eCPM will probably increase as advertisers compete for a smaller market, giving AdSense a boost in that aspect. CTR changes are anybody's guess. With decreased traffic and a little higher eCPM, I think some of us will hold to last year's earnings. After 90 days or so, depending on a resolve of the buyout issue, the picture good be much darker.

My opinion is based on tracking trends in two dozen US sites that are unrelated to any common market sector, audience or product. Such a small sampling would not stand up in a really good analysis, but its what I've got and what I know.

[surftrack]

traffic is good, clicks are good....income per click is down, and not just adsense either.

seems to me there is less competition in my niche now...

[nippi]

no change for me other than enjoying the 20% dip i the aussie dollar against the us.

[xjessie007]

Google is in the marketing and advertising industry which is anti-cyclical. When the economy goes down, firms should spend more on advertising to sell more. Their sales go down because people are buying less, but their shareholders still want dividends, so the management has to promote their stuff more to keep the level of revenue. So, theoretically, the bad times should be good times for our websites. I hope.. :)

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[edited by: engine at 4:47 pm (utc) on Oct. 1, 2008]
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