Forum Moderators: martinibuster
Since last November (if I am not mistaken) Adsense changed the effective clickable area within each unit. This used to be the entire area around each ad, while nowadays it is only the header and url.
I have recently noticed that AS units in Alexa.com website are still clickable across the entire surface area of the ad, like the old days.
Does anybody know how can this be possible? Is it a breach of TOS through code alteration?
Here is the relevant link (I hope I am allowed to post this link):
[alexa.com...]
On that particular page two AS units appear, one 300x250 to the right of the graph, and one 160x600 to the left of the stats (bottom of page). Both are clickable throughout their surface.
Needless to say that I used to have higher ctr and eCPM with the old AS click through policy.
[edited by: jatar_k at 5:30 pm (utc) on Sep. 15, 2008]
[edit reason] typo in url [/edit]
Isn't it a bit unfair though if some people get a preferred treatment by Google? (This is a rhetorical question...)
Friendster (one of the biggest sites in the world), also have the "same old" clickable area.
Wonder if Google ever had second thoughts about reducing the clickable area? If so, I think it would be very difficult for them to change it back (reasons left to your imagination).
Yes, more accidental clicks occur when the clickable area is bigger, but we all know that accidental clicks also sometimes convert. And sometimes they actually convert very well. Just think about pop-ups/pop-unders and so on. Why are advertisers paying so much more for those kinds of ads? In my opinion, the nature of pop-ups and accidental clicks can be somewhat compared, at least the actions followed by the pop-up or the accidental click. And an accidental click is much less annoying than a pop-up.
Hi gaiadata. Those are Microsoft adCenter ads, not AdSense ads :)
Apologies!
