Forum Moderators: martinibuster
In the coming months, we'll be rolling out some new foundational features in AdWords for the content network. These features are intended to enhance your earning potential and the effectiveness of ads we serve to users on your sites. Some of the benefits of these features include:Frequency capping, which prevents users from repeatedly seeing the same ads on your pages.
Improved attribution, to help advertisers identify the best performing sites in the network based on post-impression activity.
Improved ads quality, as we're able to improve ad performance within the Google content network.
You can read about these in more detail on our official Google blog. To enable these features, we'll be implementing a DoubleClick ad serving cookie on the content network. We now have a program policy that covers data usage related to the launch of these new features.
Source: [adsense.blogspot.com...]
- more than one or two pageviews per visit on average
Not to nitpick or deviate the thread, but I think time spent on site is more important than number of pages visited nowadays. It's just the nature of some sites that some will produce high pageviews rate (especially if an article is artificially divided on many pages) and others will give everything a visitor needs in one page.
If I have a "how to do this" kind of site, low pageviews would actually means the average visitor found the solution to their problem on the very first page they landed.
In the end how does it matter to a publisher when they tweak the ePCM to make sure my daily earnings remains same on average.
What do you mean by "on average"? If you average daily earnings, they should be the same be definition.
It's worth noting that some publishers complain about fluctuations while others complain about a lack of fluctuations. Too bad the two camps can't trade accounts. :-)
Besides, if you assume that they are all just being manipulated by Google, you're just handicapping yourself. You won't be able to figure out ways in which you really could improve your earnings.
I would have thought you already know there is no one fit all solution, and if there is ever such a thing for all kinds of sites and traffic, AdSense would run out of advertisers. If you think otherwise, buy the eBook.
It's hark work keeping this business afloat, I'm now throwing more traffic gradually at the problem and giving my brain a summer break.
When you figure out what works best or at least better, do more of that.
As part of your testing, don't be afraid to try out new things. I know that link units are not effective for many, but I've found some places where they do better for me than regular adblocks.
And try out alternatives to AdSense too.
Common sense stuff, really. And read the discussions here carefully--you can pick up a lot of ideas if you ignore the moaning, posturing, whining, bragging, and other stuff that comes with it (of which I am as guilty as anyone).
