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On the face of it, that's good for Brits like me, because I get more £s for every $ earnt. But is that the end of the story or do other factors play a part in exchange rates and Adsense $ earnings?
The £ has hit a 12 month low against the US$ today. We have Gordon Brown to thank for this. The rate is now 1.925.
On the face of it, that's good for Brits like me, because I get more £s for every $ earnt.
IMO, it's still very bad for us in the UK and while it's slightly better than it has been (i.e. I accept it's been a little worse in the last year), only two years ago it was $1.7 to the £1 and five years ago it was only just over $1.5 for your £1. The rates have fluctuated, as they do, but sadly the last 4 or 5 years have seen exchange rates head in entirely the wrong direction for UK Adsense publishers.
$200 at a rate of 2.00 is £100
$200 at a rate of 1.925 is £104
$200 at a rate of 1.50 is £133
I'd love to see the rate drop closer to those $1.5 : £1 days :-)
Still, if its down for good that would be great because my income has gone down a bit over the last few months (I depend and live on it now), plus my site went from a PR5 to PR4 in the August reshuffle.
No - don't get the violins out because I'm not complaining... just means I have to work harder and I wouldn't swap this freedom of earning my own crust, calling time my own for anything.
However, I also read this jump is partly to do with crude oil stocks being sold.
But you read two expert columns and get two answers. Also I don't think it has much to do with Gordon Brown, Ninja mortgages in the US,rising energy and food costs more likely.
[edited by: FattyB at 1:13 pm (utc) on Aug. 9, 2008]