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£ hits 12 month low v $

         

nomis5

11:48 am on Aug 8, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



The £ has hit a 12 month low against the US$ today. We have Gordon Brown to thank for this. The rate is now 1.925.

On the face of it, that's good for Brits like me, because I get more £s for every $ earnt. But is that the end of the story or do other factors play a part in exchange rates and Adsense $ earnings?

FattyB

11:59 am on Aug 8, 2008 (gmt 0)

10+ Year Member



The lower the better for us, nearly all our ad income is in dollars and our number one outgoing is in pounds...complicated though as we have significant outgoings in Euros as well.

Gives me a sore head.

davelms

9:23 pm on Aug 8, 2008 (gmt 0)

10+ Year Member



The £ has hit a 12 month low against the US$ today. We have Gordon Brown to thank for this. The rate is now 1.925.

On the face of it, that's good for Brits like me, because I get more £s for every $ earnt.

IMO, it's still very bad for us in the UK and while it's slightly better than it has been (i.e. I accept it's been a little worse in the last year), only two years ago it was $1.7 to the £1 and five years ago it was only just over $1.5 for your £1. The rates have fluctuated, as they do, but sadly the last 4 or 5 years have seen exchange rates head in entirely the wrong direction for UK Adsense publishers.

$200 at a rate of 2.00 is £100
$200 at a rate of 1.925 is £104
$200 at a rate of 1.50 is £133

I'd love to see the rate drop closer to those $1.5 : £1 days :-)

m0thman

11:17 am on Aug 9, 2008 (gmt 0)

10+ Year Member



Good for me, but will it last? I've noticed a pattern here, it goes low at the start and middle of the month then bounces back just before the PIP when it really matters.

Still, if its down for good that would be great because my income has gone down a bit over the last few months (I depend and live on it now), plus my site went from a PR5 to PR4 in the August reshuffle.

No - don't get the violins out because I'm not complaining... just means I have to work harder and I wouldn't swap this freedom of earning my own crust, calling time my own for anything.

FattyB

1:10 pm on Aug 9, 2008 (gmt 0)

10+ Year Member



Well some experts are saying now the UK and Euro economies are suffering we might see an upward trend for a good while. They seem to think the pound is overvalued. PLus UK/EU banks look like holding or cutting rates, which will boost the dollar.

However, I also read this jump is partly to do with crude oil stocks being sold.

But you read two expert columns and get two answers. Also I don't think it has much to do with Gordon Brown, Ninja mortgages in the US,rising energy and food costs more likely.

[edited by: FattyB at 1:13 pm (utc) on Aug. 9, 2008]

johnnie

5:02 pm on Aug 9, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Luckily for me, the € is also in decline :D

devlin

9:01 pm on Aug 9, 2008 (gmt 0)

10+ Year Member



You're lucky!

With the £ = $1.95 (notionally), my PayPal account is still only paying out at £1 = $2.00

We really can't compete against the Currency Barons :-(