Google Is Paying Me XX per click

[kidder]

I've just been looking at my adsense stats and looking at the price per click I am getting about 27 cents per click for my best channel. This is an average, I have some channels that return me over $1 per click but there is no volume, I am guessing because I can still attract these higher paying clicks I am not "smart priced" ?

Now I've gone back to the keywords external tool to take a look at the bid prices for this 27 cent vertical and they run between $3 & $6. So I can conclude that google is not paying me much and keeping the lions share or they are just not serving the high paying ads or a combination of both.

[Green_Grass]

Advertisers may be paying USD 3 for your keywords but they will be paying for SEARCH traffic..not for content.

As an adwords advertiser, if I paid USD 3 for SEARCH, I would pay USD 0.50 to USD 0.75 for content.