Too many page impressions?

page impressions vs. CTR

[StoutFiles]

I have one .php page with one ad block on it that is resent multiple times because when you send it different variables it changes.

Because of this, it increases my page impressions dramatically. I could redesign the page and put the .php part in a iframe; therefore, it would keep the ad itself from refreshing when variables are submitted.

Would this increase or decrease money? I'd be losing page impressions but improving CTR...clicks would most likely stay exactly the same. What does Google care more about?

[bhartzer]

If you have too many page impressions and not a lot of clicks then that's going to reduce how much money you make per click. You want to improve the CTR, as that's what will increase your income.

[StoutFiles]

So let me verify before I start a big code rewrite...

CTR > Page Impressions?

[leadegroot]

I agree with BIll.
I would do the iframe thing to only show the ad once per 'real' page load - this will decrease your page views, but shouldn't affect your CTR much, if at all, increasing your ECPM.

Oh, and I can't quote chapter and verse, but I think you are currently against TOS as I think you aren't allowed to reload the adsense without a 'proper' page load.

[indias next no1]

i think if you put the adcode in iframe then you would see general ads than targetted ads as there will be no content in the iframe other than the adcode.

[StoutFiles]

<quote>Oh, and I can't quote chapter and verse, but I think you are currently against TOS as I think you aren't allowed to reload the adsense without a 'proper' page load. </quote>

Yikes...really? The pages layout completely changes when passing different GET variables, but if this angers Google I will change it for sure. Can anyone else verify this?

<quote>i think if you put the adcode in iframe then you would see general ads than targetted ads as there will be no content in the iframe other than the adcode.</quote>

Very true...this particular page gets about 500,000 page impressions a day so it's important I set it up right.

[leadegroot]

I've done the iframe thing and had no problems (I was running the old js adsense - analytics tracking thingy)
frames cause a problem
iframes don't seem to.

[thegreatpretender]

I'd use ajax for this.

[StoutFiles]

I'm passing another variable that after you load the page once, subsequent page loads on that same page will hide the ad from the visitor. Should prevent any problems Google might have with the page. We'll see how it does.

Also, anyone ever tried moving ads around based on the day?

if(day == Monday ¦¦ day == Thursday ¦¦ day == Saturday)
{display format1}
else
{display format2}

Would moving ads around based on days keep users on their toes and increase clicks or just annoy them? Something to think about.

[edited by: StoutFiles at 3:28 pm (utc) on July 23, 2008]

[anand84]

Stoutfiles

You should probably use AJAX. It not only solves your problem, but you can also make the page more beautiful/user-friendly and also make the ads targeted enough (since iFrames can destroy targeted ad display)