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Who's targeting my site.is there a way to know?

     
10:41 pm on Jul 17, 2008 (gmt 0)

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With this new adwords feature where they can target a site and its keywords is there a way we can see who is targeting the site? Seems only fair.

I really don't have the time to review ALL our pages to see, not to mention if you refresh a page you get a whole set of new advertisers who could be random or targeting.

If you know .....I'd love to know.

[edited by: TammyJo at 10:43 pm (utc) on July 17, 2008]

5:07 am on July 18, 2008 (gmt 0)

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Isn't that what the Ad Review Center is for?
7:25 am on July 18, 2008 (gmt 0)

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You can see them from the Ad Review centre and also see how much they are generating by using the advanced reports and selecting individual ad then ticking the Show data by targeting type - contextual or placement box
8:13 am on July 18, 2008 (gmt 0)

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Thnaks for that information, I missed it when it was announced. It should be extremely useful.
8:48 am on July 18, 2008 (gmt 0)

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Useful, yes, depressing, very often, the figures are usually very low, you must remember that those ads are supposedly only displayed when there's not enough inventory to populate the ad units, but every little helps.
11:16 am on July 18, 2008 (gmt 0)

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If you've opted out of CPM ads (email adsense to do this) you will not have the Ad Review Center to use, BUT, placement targeted ads will still show up on your site. These placement targeted ads are both CPM and PPC. Although it is clear the only CPM ads being shown are placement targeted.

Just to reiterate, if you've opted out of CPM you will not have the Ad Review Center, and you will not be able to review placement targeted ads running on your site.

I have written Adsense about this and received a very cryptic reply. Basically after not answering any of my questions in the request, they asked if I'd like to opt back into CPM. The first statement in my email was in no case do I want to opt back in to CPM, BUT I SURE WOULD LIKE TO USE THE AD REVIEW CENTER.

Apparently thats just not possible.

2:08 pm on July 18, 2008 (gmt 0)

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Thanks for sharing! That is why I don't have a review center in my console... I've opted out of CPM ads.

Wish list item #1000 - ad review console for non CPM ads.

3:07 pm on July 18, 2008 (gmt 0)

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Useful, yes, depressing, very often, the figures are usually very low, you must remember that those ads are supposedly only displayed when there's not enough inventory to populate the ad units, but every little helps.

I'm not sure I'd word it exactly like that - those ads are shown when they are the highest paying ads available for that spot. Maybe it amounts to the same thing, I dunno.

3:18 pm on July 18, 2008 (gmt 0)

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those ads are shown when they are the highest paying ads available for that spot

G used to phrase this something along the lines of "more likely to produce revenue." Of course, with it's crappy help, can no longer find a similar reference.
4:01 pm on July 18, 2008 (gmt 0)

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From the last 3 posts, have I go this correct? That those ads in the review centre have targeted a site but they will compete with all the other ads for placement on whatever basis Google is using (price bid / most likely to generate income)?

I assume it's a good thing to have your sites targeted by advertisers? If you have lots of targeted ad then it shows advertisers like your site. But it won't neccessarily generate any more income?

I need to go back and look at the reports in more detail. The more I write the more confused I'm getting about this!

4:13 pm on July 18, 2008 (gmt 0)

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From the last 3 posts, have I go this correct? That those ads in the review centre have targeted a site but they will compete with all the other ads for placement on whatever basis Google is using (price bid / most likely to generate income)?

That's the way I understand it, but if someone knows differently, please chime in.

I assume it's a good thing to have your sites targeted by advertisers? If you have lots of targeted ad then it shows advertisers like your site. But it won't neccessarily generate any more income?

Well yea. I might like your site and target it (as an advertiser) but maybe I'm selling a relatively inexpensive product or service, and I only want to pay a small amount (CPM or CPC) - but you've also got regular advertisers who aren't particularly targeting you, but have bigger budgets.

Advertisers target your site because they think your traffic is likely to convert for them. If it's worth it, they should be willing to pay a little more for that traffic. But in the first place, they might just be guessing about your traffic from your domain name or site, and second of all, they could be promoting something with a small margin.

So while in theory placement targeting should be more lucrative for the publisher, it's just as possible (or even likely) that it could be less.

9:21 pm on July 18, 2008 (gmt 0)

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Sorry, need to clarify, does the targeted ad "bump" the non-targeted higher cost ads just because it's targeted or are we supposedly getting the bigger payout?

Are targeted ads CPM or will they be considered seperately?

10:41 pm on July 18, 2008 (gmt 0)

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Supposedly, they're going to show the highest paying ads first, whether targeted or not. But I don't know as I've ever seen a specific answer from AdSense that says it in so many words - however, you might find it in the AdWords help files for advertisers

Targeted ads can be either CPM or CPC.