Current advertiser wants separate ppc with me

is this within TOS

[Powdork]

I have a client who has advertised on several of my sites, one as a yearly listing subscriber and one (on the site in question) with a banner rotation program. He wants to switch to a ppc for both the banners and text links across sections of my site which also contain adsense blocks that show this advertisers ads regularly. These text ads would be ad served, but static (not generated by any keywords on page or within search)
I have a decent relationship with advertiser, should I/Can I/Would it be wise for me to make part of the deal that he not block my site within his adwords account. I am nervous about how it would look to have ad served text ads show up when the site is blocked simultaneously.
Am I within TOS to accept/broker the deal?

[edited by: Powdork at 8:58 am (utc) on July 17, 2008]

[netmeg]

I am nervous about how it would look to have ad served text ads show up when the site is blocked simultaneously.

I'm not sure I understand what this means? How it would look to whom? I would think if you had direct advertising from him, he wouldn't want to also run the adsense ads, nor would you want him dominate all the ads on a page like that? Or am I misunderstanding?

[Edge]

Do it! make sure the ads look different.

[SanDiego Art]

I'm pretty sure that as long as your aren't directly soliciting the advertisers running in Adsense directly you are fine.

The other way around shouldn't be a problem, if an advertiser wants to pay you directly. The advertiser has chosen to cut Google out of the middle. They can spend their money any way they want and can quit advertising in AdWords at anytime. I don't think Google is checking other ads destination pages to see if they are also an Adwords user.

[incrediBILL]

As long as you don't solicit your AdSense advertisers, they come to you, it's all fair.

I've been selling direct ads for years, before adding AdSense as extra revenue stream, and I see the same advertisers in AdSense and my direct ads all the time.