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Lower CTR, but higher CPC

Plus lesser MFA

     
7:21 am on Jul 17, 2008 (gmt 0)

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Site topic: Automotive

Recently, I noticed that the ads display more page topic's related, and also MFAs seems disappear (hopefully for good).

The CTR have been down around 15% to 25%, but the EPC was up significantly, resulting for better revenue at the end of the day.

Has GA finally do something on MFA issue?

7:47 am on July 17, 2008 (gmt 0)

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no
10:26 am on July 17, 2008 (gmt 0)

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Probably just some new, quality, advertisers bidding on relevant keywords.
1:53 pm on July 17, 2008 (gmt 0)

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There was a significant Google Slap to a lot of AdWords advertisers last week; quality scores tanked for many.
2:26 pm on July 17, 2008 (gmt 0)

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Yup, this could be the reason.

During Adwords slap, most ads were put on hold. The ones that insisted to continue has been charged higher.

As the result, reduced ads inventory for publishers with higher CPC. Reduced ads inventory produced lesser ads to display in publisher site (lower CTR).

12:57 am on July 18, 2008 (gmt 0)

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There was a significant Google Slap to a lot of AdWords advertisers last week; quality scores tanked for many.

I guess this is what you're talking about in Adwords forum:
98% of Account "Inactive" [webmasterworld.com]

3:12 pm on July 18, 2008 (gmt 0)

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Right.

I have always maintained that in order to get the most out of AdSense, you should also be monitoring the AdWords forum, because that's the ultimate source. Even if you're not an advertiser, it's useful reading. I don't think you can entirely understand AdSense without a basic understanding of AdWords.

3:40 pm on July 18, 2008 (gmt 0)

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@ NetMeg
Thanks for this useful tips. I will try to frequently monitor some hot issues in our neighbor Adwords forum.

I think this 'Google slap' to advertisers also related to publishers seems to 'Stats stuck' issue. IMHO, its not that stats stuck, but more of ads inventory reduced drastically after the 'slap' resulting fewer display for visitors thus generating fewer clicks.