Two adsense accounts vs. one for 2 sites

[mixart]

I will be launching a new website in the near future that will support adsense. I'm hoping it is as successful as my current site, if so I'll be happy to consider this a very nice income.

My question - does anyone that has more than one website have all their sites using the one adsense account? I'm curious if there are benefits to seperating the two. I have a business partner so I understand that users are not allowed multiple accounts but my business partner could open and adsense account for this other website.

My concern is that one of my websites will do better than the other and lower my average CPM or CTR which might effect the other website. The other advantage of course is that if for some crazy reason one of my accounts is low-price or banned, the other would live on.

Any users with feeback who have either one or more adsense accounts for one or more websites?

[leadegroot]

I have multiple sites on the one account and I see very different CTRs and ECPMs across the suite. I don't think the sites affect each other.

Bear in mind that if the worst happened and one of your accounts is banned then the other probably would be too as an 'associated' account, as it would be really difficult to careful keep the logins on different IPs, etc.

I wouldn't bother.

[davenewton]

I currently have 5 (very) different domains/sites under the same account, it's being working great for me for almost 4 years now.

I wouldn't worry, if I were you.

[netmeg]

I have a lot of sites in my account.

I can think of two downsides to having all my sites in one account:

First of all, we only get 200 channels for tracking, so some aspects on somes sites have to go untracked. I don't much like that.

Second of all, one of my sites is family/kid oriented. It means I feel obligated to block some ads that I wouldn't have any problem running on my other sites, because when you block an ad, you block it for everything in your account.

If neither of those situations are likely to apply to you, then you shouldn't have a problem.

[mixart]

Thanks for the replies everyone. I'm less worried about it now :) I can imagine the blocked sites issue, and limited channels (but I only use a few channels so far anyway).

[annej]

I have multiple sites on the one account and I see very different CTRs and ECPMs across the suite. I don't think the sites affect each other.

I've observed the same thing. A while ago I had the impression smart pricing was by account but that's not what I'm seeing now. Some of my sites have much better pay per click than others even though all my sites are on the same account. Maybe AdSense got more sophisticated.

[nomis5]

Smart pricing works at account level and not site level. If you have many sites on one account then smart pricing will affect them all.

[koan]

Smart pricing works at account level and not site level. If you have many sites on one account then smart pricing will affect them all.

Did we finally find evidence or proof of that one? I'm like annej, it seemed to be the case some time ago but I don't see it now.

I mean, it would really, really be a dumb thing that it affects entire accounts. So some sites don't do as well as others. Why would the others be penalized?

[nomis5]

Yes it does sound dumb to have it at account level but Google admit to "smart pricing" and admit to it at account level not site level. There are posts from Google about it in the Adsense blog. There's also piles of information on this forum.

Having said that, Google do have an issue with how some people define smart-pricing. Their explanation of it appears to me to be reasonable and almost inevitable. But I do have problems in understanding it being operated at account level. Has anyone seen anything from Google to indicate this has changed?

[fredw]

(Post removed. Read it wrong. Sorry, never mind.)

[annej]

Has anyone seen anything from Google to indicate this has changed?

Yes, it's right there in my AdSense states. I suppose it could be something else but it sure looks like smart pricing isn't working by account in my case.

[nomis5]

Ta Anne j,

I have stats also but I can't deduce from them that there is no account level smart pricing. What stats have convinced you that it can't occur at account level?

Nomis5

[annej]

I have much higher pay per click on one site compared to others. They are on the same topic and get the same ads.

But I admit that doesn't really prove anything, it's just an indication.