What's a good CTR?

[david_uk]

I was just wondering what others think is a good CTR? I'm averaging 5.3% for August/September and was wondering if there is anything else I can do, or if that's pretty much the maximum. I'm happy with the CTR and the income, and was wondering what others experiences are.

[butterfingers]

AFAIK, more than 5% is consider good enough. I believe that some of publisher got more than 10%.

snip

[edited by: Jenstar at 4:06 pm (utc) on Sep. 12, 2004]
[edit reason] Please leave the moderating to the moderator :) [/edit]

[wonderboy]

I hear 100% is pretty good.

[rubenski]

I believe Google has some showcases that provide good tips. From my own experience I konw that putting the ads straight within the main text of the page yields a good CTR. Your CTR is pretty ok btw.

[morpheus83]

With low traffic sites you can get a good CTR. But when your traffic increases to 10k + impressions ctr becomes less.

[MrAnchovy]

I was just wondering what others think is a good CTR? I'm averaging 5.3% for August/September and was wondering if there is anything else I can do, or if that's pretty much the maximum. I'm happy with the CTR and the income, and was wondering what others experiences are.

Sorry, but there is no magical number. CTR, is subjective to several, if not many, variables.... just like everything else.

Your question is akin to asking if $12/hr is a good hourly wage. If you are sacking groceries its probably great, if you are CCIE certified it's the most likely the opposite. Factor in location, experience, tenure, etc & it gets even more complicated.

FWIW I've have sites that range from double what you posted (at minimum)... and others that are 1/10(at max) what you posted.... so there's a range from >10.6% to <.5%, and I consider them all to be a top CTR for their topic, traffic, etc.

Comparing numbers will only mislead you... you could pull our hair out trying to attain someone else's number when in fact you are doing exceptional, and at the same time, could be patting yourself on the back for doubling-up another's numbers, while doing a poor job and having lots of room for improvement.

Needless to say, your 5.3% CTR could be outstanding, poor, average, or any other number of adjectives.

Your best gauge is to use your own numbers for comparison & not even pay attention to other's specific numbers.

[robsynnott]

Eep! I was quite happy with my 1.2%, which pays the bills, but I'm jealous now :)
Rob