New rules for premium publishers?

Just discovered a premium site with same traffic as I have

[jetteroheller]

Just discovered a news site with Google premimum ads, other formats as the normal publisher has.

A check at Alexa showed, about the same traffic as my site.

But I have only between 300.000 and 400.000 page impressions a month, so far away from the 10 million for premimum publishers.

The owner of the site seems to be a new small loacl company, so I estimate he has not many other big sites.

Anything similar discovered?

[yolkman]

It may be due to the unique content that they have.

I server at least 150 millions page view monthly, but I am not a premium publisher.

[signor_john]

Is it possible that the site is beta-testing new or alternative ad formats for Google? (I don't have any inside information on that score--I'm not a beta tester--so this is just an off-the-cuff guess.)

[ken_b]

Is it possible that the site is beta-testing new or alternative ad formats for Google? (I don't have any inside information on that score--I'm not a beta tester--so this is just an off-the-cuff guess.)

That's a very good guess! And that would be my assumption. :)

[coachm]

No. No new rules. There have always been other criteria to be invited as a premium publisher. That's been public information for years, and goog staff on Jen's webradio show has discussed it long ago. Of course the criteria probably get tweaked along the way, but size is but one of the criteria.

[dhaliwal]

As per my view, they have would have been premium publisher under terms of their whole network. Maybe they have more websites and their total network impressions are far more (20 million plus)

[dhaliwal]

and yolkman,

i guess you should ask them to make you premium

that traffic number is massive.

[edited by: engine at 6:08 pm (utc) on July 11, 2008]

[jetteroheller]

It may be due to the unique content that they have.

No unique content, it's just a news site.

Mainly news about Salzburg and Austria, just nearly the same news as all newspapers have.

I doubt also they can earn much money with this, because I would quess my site has a much higher CPM because is more a series of technical magazines.

I never clicked a single ad in a news site.

When I read tourist shoot in North Korea, I do not click on AdSense ads about trips to Korea.

So I assume at news sites a much lower CPM

[Edge]

A check at Alexa showed, about the same traffic as my site.

You believe Alexa is accurate? I have Atlantic Ocean beach front property for sale in Oklahoma.

[Atomic]

You believe Alexa is accurate? I have Atlantic Ocean beach front property for sale in Oklahoma.

That was my thought, too.

[dhaliwal]

alexa isn't that bad in judgement. its not that easy in terms of big sites.

anyways, a person can get more reliable info from compete and quantcast

Are the people here aware how a person gets into Premium Publisher Group ?

They invite you, or you request it ?

[CentennialEmpire]

Compete and Quantcast are way off on our site.

None of the traffic estimation sites should be taken as gospel by any stretch.

[signor_john]

Especially the ones that show only U.S. traffic.

[Edge]

The only way anybody can get accurate traffic numbers on a website is to put tracking code on every web page that is served by the web site.

Compete only reports 10% of my traffic
Quancast reports 16.5% of my traffic
trafficestimate reports 42% of my traffic

Alexa would have one believe that most of my visitors come from India (57%). India only makes up about 3% of my visitors.

[rocco]

For my sites, Alexa is very close.

Back to topic: I think the rules for German sites are 10M pageviews per month. And I have read that this applies per domain and not per network. A regional news site in A will not get these numbers.
So I suspect that they are in a special test group, so they can get some neat stuff to play around with.

[dhaliwal]

in terms of comparing a website to our own site, i guess checking out all of these services can help to estimate the things.

anyway, this was not the topic of discussion.

We were looking at the way Google offers publishers PREMIUM status.

[Atomic]

We were looking at the way Google offers publishers PREMIUM status.

And using Alexa's data led the OP to assume the site in question had equal traffic to theirs. If so, then they should be eligible for Premium Publisher status, too. But if the data isn't correct, then the assertion is flawed.

It seems relevant to me. I think you want the topic to be something it was not.

[nomis5]

What benefits / differences are there for premium publishers? Any one know? Is anyone on this thread a premium publisher?

[coachm]

What benefits / differences are there for premium publishers? Any one know? Is anyone on this thread a premium publisher?

Individually negotiated. Some benefits, flexibility, some additional obligations.

[swa66]

News sites sometimes can cut deals for allowing google to use their content in the google news.

[FattyB]

The site might just be a member of an ad network that is a premium publisher. We are (Glam Media), though do not use the premium facilities. They offer various options like font size, clickable area, size cusotmisation etc.

We asked our own rep about custom sizes but were refused, though they let us use hints.

[edited by: FattyB at 6:10 pm (utc) on July 14, 2008]

[TammyJo]

Alexa accurate? No likely...actually, not even close. Same with Quantcast...there stats are way off too, but I'm not interested in putting their scripts on my site to correct it :)