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A check at Alexa showed, about the same traffic as my site.
But I have only between 300.000 and 400.000 page impressions a month, so far away from the 10 million for premimum publishers.
The owner of the site seems to be a new small loacl company, so I estimate he has not many other big sites.
Anything similar discovered?
It may be due to the unique content that they have.
No unique content, it's just a news site.
Mainly news about Salzburg and Austria, just nearly the same news as all newspapers have.
I doubt also they can earn much money with this, because I would quess my site has a much higher CPM because is more a series of technical magazines.
I never clicked a single ad in a news site.
When I read tourist shoot in North Korea, I do not click on AdSense ads about trips to Korea.
So I assume at news sites a much lower CPM
Compete only reports 10% of my traffic
Quancast reports 16.5% of my traffic
trafficestimate reports 42% of my traffic
Alexa would have one believe that most of my visitors come from India (57%). India only makes up about 3% of my visitors.
Back to topic: I think the rules for German sites are 10M pageviews per month. And I have read that this applies per domain and not per network. A regional news site in A will not get these numbers.
So I suspect that they are in a special test group, so they can get some neat stuff to play around with.
We were looking at the way Google offers publishers PREMIUM status.
It seems relevant to me. I think you want the topic to be something it was not.
We asked our own rep about custom sizes but were refused, though they let us use hints.
[edited by: FattyB at 6:10 pm (utc) on July 14, 2008]