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Ecpm drop on Tue after Memorial Day

Anybody else is experiencing this?

         

sutrostyle

9:13 pm on Jun 4, 2008 (gmt 0)

10+ Year Member



ECPM has been stable Feb- May after partially recovering after Oct 22 algorithm adjustment, but on Tue May 27 it dropped 30-40% and has stayed there since.

How many publishers are affected?

security56

12:56 am on Jun 5, 2008 (gmt 0)

10+ Year Member



Some have, I have a feeling it's the down term some of us get on the summer, but how low can it get lol.

I mean the way it's going some of us will start paying google :)

But yes I have even had a much bigger drop, one day it went down to 90% drop, lately its around your average 30-40%

Lame_Wolf

1:24 am on Jun 5, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I never go by ECPM as I have had high numbers but low paying clicks, and low ECPM with low figures and high price clicks.

Have my earnings dropped since MD ? yes. :( about 30%

greatstart

4:33 am on Jun 5, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Noticed a lower eCPM for June 1 and June 2 only.

June 3 and June 4 are looking normal.

HuskyPup

2:13 pm on Jun 5, 2008 (gmt 0)



Tuesday 27th and Wednesday 28th were normal for me however since then only Sunday 1st was up and Monday 2nd normal, all the other days have been way down to the 30-40% reported here.

I have sites reporting completely normal visitor numbers yet their clicks are at levels never, ever seen before and statistically very unlikely after 4+ years of data.

Methinks that they have a problem...again!

purplecape

2:15 pm on Jun 5, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Everything looks normal to me.

netmeg

2:28 pm on Jun 5, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Everything great for me, and more importantly, almost three times what it was this time last year (with about 1 1/2 times the traffic)

HuskyPup

8:54 pm on Jun 5, 2008 (gmt 0)



Hmmm...I know how to stop this problem occurring!

Get someone else to post about it, get a few interested who have seen the same thing and, hey presto, earnings go back to normal:-)

I just hate it when this happens, it's infuriating since it is something over which I have no control whatsoever and literally just have to accept what G says I've earned even though it's plainly obvious there is something wrong with the metrics.

I assume, and this is a a BIG ASSUMPTION, that when these glitches occur that Google also suffers an income drop since, again I assume, the publishers are not being charged since they've "lost or "been unable" to recover that data?

Or am I completely on the wrong track?

purplecape

9:34 pm on Jun 5, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Could your dropoff be related to the outage at the Planet? Internet traffic not working as smoothly as usual might lead to PSAs or blanks and thus fewer clicks

I assume with you that if data is lost advertisers (that's what you meant, right?) don't get charged, but I am not sure that that's the cause....

sutrostyle

5:14 am on Jun 6, 2008 (gmt 0)

10+ Year Member



Could your dropoff be related to the outage at the Planet? Internet traffic not working as smoothly as usual might lead to PSAs or blanks and thus fewer clicks

I am not sure what you mean? If we had smaller fill rate (more PSAs), it would not affect ecpm.

I just hate it when this happens, it's infuriating since it is something over which I have no control whatsoever

Tribal Fusion for example, shows the full revenue, and then the publisher's cut separately from Tribal Fusion's cut. They are much more transparent.

HuskyPup

11:41 am on Jun 6, 2008 (gmt 0)



Could your dropoff be related to the outage at the Planet?

Very doubtful, this started before the outage and continued until yesterday. After this thread started my earnings CTR, eCPM have all gone back to normal...I had my best Thursday in months:-)

I assume with you that if data is lost advertisers (that's what you meant, right?) don't get charged

Yes, well I would certainly hope that if I my data is being lost that the advertisers are not being charged.

My sites have very consistent visitors and CTRs therefore when there are sudden lows, or highs, I know something is wrong. I'm not saying it's deliberate, it just seems that data is being lost/mis-reported/corrupted causing some of us these wild abberations and too much time spent here attempting to analyse what's happened to some of us and not others.

inactivist

11:35 pm on Jun 7, 2008 (gmt 0)

10+ Year Member



Yes, it has happened to my main site, and the drop has been dramatic.

eCPM is 1/4 or less what it has been for months.

makes a little sense

11:48 pm on Jun 7, 2008 (gmt 0)

10+ Year Member



HuskyPup,

Same here. I have the traffic, and the small number of clicks just doesn't make sense at all.

inactivist

3:20 pm on Jun 8, 2008 (gmt 0)

10+ Year Member



At the risk of incurring the wrath of the G-Defender squad... it is hard to resist paranoia over what's going on...