What effect does CTR have on earnings?

does higher CTR equal higher EPC?

[shortbus1662]

I am about 99.9% sure my registered users are not clicking on any adsense ads.

I'm about 99.99999% sure they'd rather not see them.

If I get rid of advertisements for registered users, the number of impressions I serve will go WAY down, but the number of clicks should stay the same.

If I did this, and for discussion's sake I'm right about registered users not clicking ads, will this make my earnings per click go up...or down for that matter, or will they stay the same?

[wheelie34]

I would say they stay the same, your eCPM and CTR will be higher though.

That's assuming your 99.999999% sure regulars aren't clicking, try it and see.

[realmaverick]

If your guess is correct, your earnings won't go down and should stay the same. Your CTR and eCPM will go up but your earnings will stay the same.

As I say, assuming you're right.

[BillyS]

If you've elected to have placement targeted ads - which is a CPM offering in Adwords - then you might see earnings decrease.

[ecmedia]

It is also generally believed that websites with higher CTR tend to display higher priced ads -- the theory is that the content is better and visitor quality is higher since they are seeing great content that is motivating them to buy what is being advertised.

[StoutFiles]

Depends on what your site is about. Obviously no one likes seeing ads but unless the ads are making noises, popups, or take over the whole page then I'm not bothered by them...and I assume your users aren't either. And occasionally (rarely) if the topic interests me a lot, I'll click them. So you'll still get some ad clicks.

Wouldn't hurt to decrease ads for registered users but you can always leave one on just in case if you're doing 3 per page.