What is your Search CTR?

Much better than Content CTR

[asas111]

Looking at my Adsense for Search CTR, I was surprised to find out that it is close to 20% (some 300 searches a month)

That compared with a CTR of about 1% for my Adsense for Content (some 180,000 page views a month)

Anyone else getting a high CTR for their Search?

[purplecape]

Yes, I get a higher CTR but as with you, there are very few searches so that doesn't mean much.

Not surprising that the CTR is higher. People are going to use the search on my site when they haven't found what they are looking for. If they still don't find it, but the ads are related to their search....

[ember]

Our CTR for search is very high...so high it worries me and we took search off.

[swa66]

Take care with the ToS ... you're not supposed to disclose your CTR.

[BigDave]

Search is about 30% higher CTR than content, but still under 10%. It's a lot more variable than content, because the numbers are so much lower. One ad happy searcher can throw the numbers off big time.

[VedranKovac]

My search ctr is around 30 percent less

[ecmedia]

Search CTR can be less when you are allowing search of your own domain and you have a lot of content. So if you have a website with 100s of pages obviously searchers will find a page with content and go to it. But you have no control over what searchers search for -- sometimes they use it for searching whatever else they are looking for and use your search window in stead of going to Google.

[farmboy]

My ad unit CTR is the lowest. Link unit CTR is significantly higher than ad unit CTR. And search CTR is much higher than link unit CTR.

I'm currently testing some pages where I've removed all ad units and use only link units and/or search boxes.

FarmBoy

[asas111]

Farmboy, that is interesting, it is exactly how my 3 Ad units compare (Search > Links Unit > Ad Units)

[MikeNoLastName]

I guess if one had no useful content on the page then visitors have no choice but to search elsewhere. In our case the CTR on link units and Search was so pathetically LOW (<1%) that we were afraid it would hurt our smart-pricing and removed it as wasted ad space.

[edited by: MikeNoLastName at 10:20 pm (utc) on May 30, 2008]