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Third party ads in new window?

2:10 pm on May 24, 2008 (gmt 0)

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I'm reading the Google FAQ on third party ads and saw:

Third-party ads won't include the 'Ads by Google' text, and will open in a new browser window. However, because all third-party ads must abide by Google's image ad and content policies, you likely won't notice any differences at all.

No "ads by Google" and a new window? - I think that's a huge difference. (I like the new window part!)

It also seems that anyone with image ads enabled is automatically a part of this. Or am I reading this wrong?

2:22 pm on May 24, 2008 (gmt 0)

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You might want to read this thread - [webmasterworld.com...]
6:00 pm on May 24, 2008 (gmt 0)

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Last night, I saw an ad on my site that I haven't seen before. I looked at the ad Properties and it was a Doubleclick ad. The 4 ad skyscraper where this ad appeared did say Ads by Google (and had scroll arrows). I didn't click on the ad so I don't know if it opened in a new window, but I'm inclined to believe it wouldn't since the other 3 ads weren't third party ads.

Yes, if you have image ads enabled, you are automatically opted-in for third party ads.