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Google Adsense Third Party Ads

     
5:29 pm on May 22, 2008 (gmt 0)

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Just got a message from Google that third party ads are now available. And if you've enabled image ads, then you are opted to third party ads as well.

Anyone knows who these third parties are?

Link to the Google Adsense blog post
[adsense.blogspot.com...]

5:32 pm on May 22, 2008 (gmt 0)

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Got a mail as well. It doesn't give us a clue to what third party ads are and the Google Adsense blog post says nothing more.
5:37 pm on May 22, 2008 (gmt 0)

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I'm going to guess that they are Doubleclick and/or Doubleclick Performics advertisers.
5:43 pm on May 22, 2008 (gmt 0)

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They have a list on the Adsense help, and Doubleclick is among those. Not too happy with Valueclick though

[google.com...]

It would be interesting how this development could affect our earnings. Will this be a 3 way split of revenues among Google, third party ad network and us?

[edited by: martinibuster at 5:59 pm (utc) on May 22, 2008]
[edit reason] Made URL clickable. [/edit]

5:46 pm on May 22, 2008 (gmt 0)

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That does this means?

If you choose to allow third-party ads on your site, please update
your privacy policy to inform your visitors that third-party
vendors may serve ads on your site. Please also provide links to
these vendor websites and inform your users that they may opt out
of cookies (if the vendor offers this capability).

Do I need to update my site policies regarding third-party ads?

Yes. We strongly encourage you to update your site policies regarding third-party ads as follows:
Notify your site visitors of the third-party vendors serving ads on your site.
Provide links to the appropriate vendor websites.
Inform your users that they may visit those vendor websites to opt out of cookies (if the vendor offers this capability).

How do we know what vendors we shoud be linking to?

I'm confused.

5:48 pm on May 22, 2008 (gmt 0)

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"Will this be a 3 way split of revenues among Google, third party ad network and us? "

Well, the third-party network is going to be bidding against the other advertisers. So their cut is irrelevant, IMO. We get our part of what they pay Google. That doesn't change.

6:04 pm on May 22, 2008 (gmt 0)

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WHOA... where do we do this?

How do I prevent conflicts between third-party ads and my direct sales?

To prevent conflicts with your direct sales efforts, you can set minimum CPMs on your placements. You can also block specific advertisers from targeting your placements.

from here [google.com]

NOTICE THE "..you can set minimum CPMs on your placements."

6:09 pm on May 22, 2008 (gmt 0)

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NOTICE THE "..you can set minimum CPMs on your placements."

This is a major development! If somebody finds the place to do that, please post.

Here's what worries me about third party ads - are we getting CPA ads slipped in without our knowledge? My understanding is that Performics (a unit of DoubleClick which is now owned by Google) is only doing CPA. I specifically don't want any of that affiliate stuff on my pages. Can we filter them out?

6:14 pm on May 22, 2008 (gmt 0)

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I absolutely refuse to update my Privacy Policy providing the links to the third-party websites they refer to or telling my users they can disable cookies. AdSense is only a small part of the revenue my site generates. If my users disabled cookies, I'd have no business.

Google is going WAY overboard in this request. They need to think through the ramifications of their requests and realize they are being very unreasonable.

6:49 pm on May 22, 2008 (gmt 0)

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AdSense for Content ads are only CPC or CPM. Unless you are using AdSense Referral ads, you don't have to be concerned with CPA.
6:58 pm on May 22, 2008 (gmt 0)

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Ok, Google, now you're starting to irritate me. First I had to go and deal with creating and/or changing privacy policies for a bunch of sites so that it fit the parameters you laid out. Now, a few weeks later, you want me to go change them all again, and add more info, plus links to all these sites in your list. And of course, you state that the list could change at any time, so I may have to go change those lists umpteen times because you keep adding or deleting from the list. This is crazy. And on top of all that, you won't tell us exactly what to say (but by golly, we'd better say the right things and hope we guess right).

Look, I'm not thrilled about editing the privacy policies of all of my sites every time you get a new whim to make a change. How about I link to YOUR page that lists all these sites instead? This is getting to be just a little bit ridiculous.

7:12 pm on May 22, 2008 (gmt 0)

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I don't use banner ads on our sites so this won't effect me. If you don't like the new third party ads just get out of the banners and go text.
7:13 pm on May 22, 2008 (gmt 0)

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"AdSense for Content ads are only CPC or CPM."

If you are opted in to image ads, you are going to get CPM ads, which pay 1/100 of CPC!

The minimum bid for CPM ads is $0.25 per 1000 impressions. That means that you must serve 40 ads, just to get ONE PENNY!

PPC is the way to go for publishers, period.

[edited by: Sally_Stitts at 7:19 pm (utc) on May 22, 2008]

7:14 pm on May 22, 2008 (gmt 0)

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another reason to NEVER allow image ads from Google on your web site. the other reason being they don't pay squat, IMO.
7:27 pm on May 22, 2008 (gmt 0)

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How do we completely opt out of this? Can that only be done by completely opting out of all image/placement ads?
7:29 pm on May 22, 2008 (gmt 0)

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perhaps it's possible to block doubleclick in your ad filter?
7:34 pm on May 22, 2008 (gmt 0)

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This is the funniest part of the email

"You'll continue to have full control over which ads appear on your site ...."

Hahahahaha I canít stop laughing! What a joke!

[edited by: mack at 12:52 pm (utc) on May 23, 2008]
[edit reason] language please! [/edit]

8:19 pm on May 22, 2008 (gmt 0)

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If you are opted in to image ads, you are going to get CPM ads, which pay 1/100 of CPC!

Maybe on your site, but definitely not on mine and remember, AdSense serves whatever will pay you the most, so if that's all you're getting, you would get less with what is available at the same time with text ads.
8:25 pm on May 22, 2008 (gmt 0)

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perhaps it's possible to block doubleclick in your ad filter?

As you should know, it won't say Doubleclick (or whatever other third party). It will say the individual site.
8:32 pm on May 22, 2008 (gmt 0)

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I fail to see how I can add links to the sites of third party advertisers in my privacy policies when there is no list of the advertisers. (not that I would - the point of using an advertising broker like Google is to avoid having to constantly update stuff).

As others have stated, making constant changes to privacy policies for dozens or hundreds of sites is totally impractical.

Is turning off ALL image ads the ONLY way to opt-out of having to constantly update privacy policies with links to unknown sites? Daft.

8:37 pm on May 22, 2008 (gmt 0)

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AdSense serves whatever will pay you the most, so if that's all you're getting, you would get less with what is available at the same time with text ads.

hahahaha .... you are funny!

9:00 pm on May 22, 2008 (gmt 0)

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I don't understand why people are so negative about this? I am very happy.

This means more advertisers are competing to show ads in my site. What does that do to my income? The answer SHOULD be easy... but judging from what I read here it seems to be a bit difficult for some to comprehend.

Whether CPC or CPM suits your site best relies on many factors. Personally I have a few million page views per day, so I welcome more CPM ads. For sites with just a few thousand impressions per day CPC will often work better. Google AdSense will of course display those ads that pay you best, because that also means more money to Google.

I do however understand that it's frustrating to have to update Privacy Policies; especially for those with many small sites.

9:23 pm on May 22, 2008 (gmt 0)

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How do we completely opt out of this? Can that only be done by completely opting out of all image/placement ads?

I could be wrong, but I took it to mean if you have text only ads enabled, you aren't eligible for these third party ads, therefore you don't need to do anything.

That's where I am and I'm not planning to make any changes unless I start reading good things about the performance of the new third party ads.

I wasted time on PPA ads because I thought they were promising, I don't want to make that mistake again.

This means more advertisers are competing to show ads in my site. What does that do to my income? The answer SHOULD be easy... but judging from what I read here it seems to be a bit difficult for some to comprehend.

Yep, in theory, it could mean more income. Based on prior experience though, I'll sit back and have a cool glass of water while all the eager beavers run into the canyon and take the arrows. Someone wake me when it's safe to proceed.

FarmBoy

1:34 am on May 23, 2008 (gmt 0)

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It is a mixed bag - some benefits and some drawbacks.

One major problem I have noticed is we are not able to see enough information in the Ad Review Center to be able to make an informed decision about some ads... notably we are not shown the CPM rate the advertiser has bid. I am not saying we need to see the full rate, we just need to see our share...

I have seen some placement ads showing up within my adsense report and in one section it is 19 views = $0.00 eCPM... kinda defeats the purpose of even showing them. However, there are also some quite positive results as well with 48 impressions on another section and $1.28 earnings ($26.67 CPM). These are from within my adsense reports and not within the Ad Center Review section.

Naturally, it is better to be able to set a minimum CPM rate where placement ads would show up... but it doesn't tell us how to be able to do that as a publisher.

In addition, with placement ads it is CPC and CPM ads that can show up... so it is very hard to determine whether to permit some ads to show up as they could be CPC based as opposed to CPM based.

Ideally, we need more information in the Ad Center Review section that states the following:

1. Whether ads are CPC or CPM based
2. If CPM based, what our CPM rate is
3. If CPC based, what our CPC share is

Notice I did mention we should know our CPC share for placement ads as I feel we are entitled to that information if an advertiser is bidding on placement within the site. We could therefore determine a minimum CPC rate and a minimum CPM rate for placement ads on our sites.

Early signs are that it is promising but too limited to give publishers any sense of actual control over things.

edit: Another thing would be to show which site is targeted for each placement ad - as the placement ads I have seen in the Ad Review Center are not logically all related to the same site... and I can't tell which they relate to.

[edited by: Ganceann at 1:53 am (utc) on May 23, 2008]

3:16 am on May 23, 2008 (gmt 0)

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Now, a few weeks later, you want me to go change them all again, and add more info, plus links to all these sites in your list. And of course, you state that the list could change at any time

This requirement alone was enough to compel me to delete the email, never mind any other issues.

11:59 am on May 23, 2008 (gmt 0)

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>>This requirement alone was enough to compel me to delete the email, never mind any other issues.

I don't think deleting the email is really the answer.

12:26 pm on May 23, 2008 (gmt 0)

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i don't know this.
1:54 pm on May 23, 2008 (gmt 0)

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Seriously, it doesn't make sense that we would have to update our privacy policies every time Google decides to edit their list of 3rd parties. In fact, that's just ludicrous. Surely, Google can give us ONE url that we can throw into our privacy policies that will point to a page on Google's site. Then, Google can change their minds as often as they want, and we'll always be linking to current info. AdsenseAdvisor?
2:02 pm on May 23, 2008 (gmt 0)

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I don't think deleting the email is really the answer.

If you decide you don't want the third party ads, deleting the email is probably the most simple solution.

I didn't delete it, I put it in an email folder and will probably never read it again. That's basically the same as deleting it.


Seriously, it doesn't make sense that we would have to update our privacy policies every time Google
decides to edit their list of 3rd parties.

If I read the email correctly, it's not just a matter of updating privacy policies. You also need to provide links to the third party advertisers.

FarmBoy

2:17 pm on May 23, 2008 (gmt 0)

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Yes, I know we need to provide links to the third party advertisers, and that's my point. Google can change the list of WHO THOSE THIRD PARTIES ARE at any time, which would mean we would have to continuously add, edit, and delete links on our privacy policies. What if Google does this often? Daily, even? I mean, it's crazy to think that every time Google adds a new third party (or deletes one or whatever), we have to go in and change links. That's almost beyond insane. The POINT of using Adsense is the EASE. Take away the ease, and what's left?
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