Will "Automatic Match" mean more income for publishers?

[farmboy]

It looks like Automatic Match is moving a step closer to being implemented system wide at AdWords. [webmasterworld.com...]

I realize some advertisers will opt-out, but others will not opt-out.

In theory, this could result in more income for publishers?

Will it lead to less-relevant ads being shown on publishers' pages?

FarmBoy

[netmeg]

I'm not a hundred percent sure this applies to the Content Network - does it?

[farmboy]

I'm not a hundred percent sure this applies to the Content Network - does it?

Good question. I don't know.

If it only applies to Search, I guess it could end up hurting the income of publishers.

FarmBoy

[MsHuggys]

ASA is fielding questions on this in the Adwords thread. Apparently it has already been launched in Beta, and is in progress at this time. The new addition of some more select advertisers goes live in a couple weeks. I am seeing some unusually high bidding the past couple weeks. It is hard to tell what it is from, as we enter the traditional usa slow down the week before Memorial Weekend with everybody getting ready for the long weekend and advertisers pulling back budgets as a result of reduced traffic. The exceptions to the rule are targeted products relevant to the holiday.

ASA needs to come over here.

[farmboy]

ASA is fielding questions on this in the Adwords thread. ... ASA needs to come over here.

It's AWA over there and ASA over here.

And it's obvious by the level of participation, if nothing else, that the two are not the same person.

FarmBoy

[Edge]

In theory, this could result in more income for publishers?

What other adjustments or new services developed for Adwords users have resulted in more income for publishers?