Pay per click question

[tennis4you]

I finally decided to add Google AdSense to my website, I get about 30,000 page view per day so I figured it could not hurt.

My wife has a blog and she has Google Adsense on her site, she gets very few views per day.

My question is this...

How do they determine what a click is worth? Earlier today I had 2 clicks and made a whopping $0.05. Overall I have made $0.72 today on something like 18 or 20 clicks.

My wife made $1.44 today on 4 clicks.

How do they determine what a click is worth? Just curious.

Thanks!

[piatkow]

Depends on what the advertisers bid. Sounds as if your wife is picking up better paying keywords.

[zett]

How do they determine what a click is worth?

You don't.

Google has this beautiful program policy of not telling you which click generates which amount of money. They'll tell you the TOTAL for each day, so you can do the math on the averages yourself, but they won't tell you ad A on page B by advertiser C clicked at DD:DD hrs generated X Dollar.

[StoutFiles]

The ads and prices change...tomorrow you and your wife could be swapping roles. Adsense is weird but it all averages out how it should in the long run.

[Seb7]

I've experience low earnings per click when putting adsense on a new page/website. I would expect it to go up over the first few weeks, but I would also expect the amount of clicks you get to drop down slightly, as I often seen a slightly high click rate when first going live. Which I put down to user curiosity.