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Is anyone else seeing this? If so, is this a new feature I'm not aware of or a bug?
I have seen lower earnings go hand in hand with it.
This is one of those things that I wish they would let the publisher control. If the page is laid out for 4 ads, it looks pretty lame to lony have one ad with a bunch of whitespace and a couple of cryptic arrows...
Not positive but I believe it's due to insufficent ad inventory related to the page content.
I would be surprised in my case it is due to insufficient ad inventory for a few reasons: 1) if I hit reload, then all of the ads appear as normal; 2) it never happened in all of the years before they introduced ad scrolling; 3) I have a very large backlog of placement ads that rarely appear on the site, presumably because there are sufficient contextual ads to show in their place; and 4) it happens on pages with pretty good earnings per click, so I'd think there would at least be inexpensive MFA ads they could show (or the backlog of placement ads) in place of blank space.
I wonder if it could be a cache issue.
I was wondering if it was caused by a counter not consistently being reset to zero in the new ad scrolling logic, because I've noticed that it seems to happen mainly when a page is initially loaded. If I hit reload multiple times, all of the ads show up again each time. So that made me wonder if it was a bug rather than a new feature.
So I'm pretty sure the problem on my site is a bug. I'm surprised more publishers haven't posted in this thread.