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Less is More ?

ads less more



3:20 am on Apr 27, 2008 (gmt 0)

5+ Year Member

Ive been reading through some posts here and found out that a lot of you are successful with less ad blocks.

I am currently running a similar experiment and removed all my bad performing adblocks.
Now there is only one 300x350 image and text ad.

My CTR went down by 25 percent only, which isnt really much.

Here my question.
Is is normal that I get a very cheap cliks during the first few days.
I got SOME very good ones 50c and more, but most are 7 cents and less.
My averge cpc used to be 13 cents. ( talking about a few hundred clicks/day )
I also cleared my filter list at the same time to increase competition and there are currently over around 250 placement targeted ads. I emailed google and theiy said I should wait at least 2 or 3 weeks to see the first results, but the system will need several month to optimize the ads on my site.

However, from the experiance of those changed to ONE-AD-ONLY before.

How much did your ecpm fall at the beginning and when did you earn the same or more than before the change.

Thanx and regards to everybody.


2:21 pm on Apr 27, 2008 (gmt 0)

10+ Year Member

Its hard to say how much more or less one will make.
Just give it a week and see what happens.


2:44 pm on Apr 27, 2008 (gmt 0)

5+ Year Member

It is all about placing ad at correct location. Just follow Google heat map and one ad block can fetch good amount of money. Don't overload page with too many ads.


11:02 pm on Apr 27, 2008 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

Don't overload page with too many ads.

Don't overload your site with too many ads either.


12:30 am on Apr 28, 2008 (gmt 0)

WebmasterWorld Senior Member farmboy is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

First, EVERYTHING with AdSense seems to depend on your particular site topic, audience, layout, your writing skills, etc. What works for someone may or may not work for you.

Second, read the above again.

Third, I followed the "less is more" philosophy for a while but my fortunes with AdSense made a turn for the better when I started doing what AdSense suggested - and for months they had been suggesting I might add more ad units. I now have what some people might consider too many ads on a page and too many ads on a site.

Humbly speaking of course, I happen to think I do it tastefully with a non-obnoxious layout and color scheme(s). But as of right now, I like more ads better than fewer ads when I view my earnings reports.



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