Remove MFAs or not ?

[shareefbacha]

I have read on this website that MFAs are low paying ads that a webmaster should remove to increase his earnings.
Whereas somewhere i have read, most probably google, that only the highest paying ads are shown on your website.
So that means MFA that is showing up on our site is paying out the highest thus removing those ads would make our earnings worse.

Two contradicting theories. HELP ME!

Hope i get a good answer because I am making very less money(about $30-40) and I need some way to increase my earnings.

[Khensu]

Dang, and I just bought that extra huge flea swatter.

Joe McCarthy,(nice) Cough, cough!

No but seriously folks, the trick to dealing with the present filter is going through it like once per month and clearing out dead stuff. Yes I mean spending the time to go to every website to see if they are still viable.

I have a saying, "You are not really making money unless your filter is full" Now I know that there are thousands of ads that you will never see but at leas want to get the primary operators out of the picture. I don't even look under the arrows (the great abyss) just check what can be seen.

Also you have to get to be a good "Filter Exchanger" trading off a less hanus site for one that is downright scamarific. If they ever open it up on a by URL basis we will be "more ok" but you can deal, you just have to sacrifice some time.

[edited by: Khensu at 12:06 am (utc) on May 13, 2008]

[Seb7]

I've updated my filter last week. Removed websites that didnt work and add a few others I found. My EPC crashed to an all time low the following day. This normal?

[farmboy]

I have a saying, "You are not really making money unless your filter is full"

FWIW, my income increased when I emptied my filter and left it alone.

FarmBoy

[BigDave]

It is important to remember that google will place the highest paying ads as far as CPM, not CPC, where ever they can to make the entire AdSense network pay the best. It is not necessarily in the same line as having an individual ad, unit or publisher get paid the best.

I get fairly good targeting, which pays well on some sites, and not so well on others. It is rare for my filter to contain more than 10 entries. It just isn't worth my time to play that game.

That said, I certainly understand why some people consider it worthwhile to work to work with their filters. While an MFA may pay well across the network on a CPM basis, getting rid of them can make room for an ad that pays worse across the network, but is better targeted to your site.

If you have a site about ferraris, and there is a running joke on the forums about "you might as well get a hyundai", do you want hyundai ads showing up on every page where someone tosses out that line? I bet they pay better across the network than ferrari ads, but they really don't appeal to the ferrari crowd. You know your target audience better than the algo does.

[netmeg]

FWIW, my income increased when I emptied my filter and left it alone.

Mine too; bigtime. But I also took off an ad block, leaving with me with just one 160x600 ad block and one set of ad links. I can't even remember last time I saw what I'd consider a junk ad, and since I use channels pretty extensively, I'm seeing plenty of clicks well over a buck a pop.

[Scurramunga]

I have a saying, "You are not really making money unless your filter is full"

I have the same saying. Money aside, I don't want those scammers appearing on my site.

[Seb7]

I've removed my (large) MFA list a few weeks ago now (after my last post), and have since had a slight increase in EPC.

You would think eliminating low paid ads from your website would increase your EPC, however I've not seen any evidence to show this.