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buying "search engine ads" is most cost effective

Online Sales to Grow 17 Percent in '08

5:55 pm on Apr 8, 2008 (gmt 0)

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CNBC news says to expect an increase in online advertising as many retailers have discovered that online marketing is a cost-effective venue during recent economic "tough times." Spending on online advertising like banners and advertising links is anticipated to grow, especially for search engine advertising - which was found to be the most cost-effective method for sales conversion.

Needless to say, this report should positively effect AdSense publishers.

8:05 pm on Apr 8, 2008 (gmt 0)

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unless "search engine advertising" means showing ads alongside search engine results
8:27 pm on Apr 8, 2008 (gmt 0)

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It could mean the search engine network only but as competition grows there, advertisers looking for a less expensive alternative may start looking into the content network.
8:51 pm on Apr 8, 2008 (gmt 0)

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the talking heads were speaking in very general terms as that programming segment wasn't meant to hype any particular stock, and therefore didn't mention any particular company... so basically they were lumping together all types of text link advertising...

It was more a discussion on how retailers were looking to cut costs during the economic downturn (recession), and their realizations that instead of losing sales to e-commerce, brick & mortar stores are embracing online retailing to maintain or even increase sales even when many people are cutting back on shopping because online marketing is so much more cost efficient than traditional retail marketing (off-line).

1:53 am on Apr 9, 2008 (gmt 0)

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If done properly, PPA should be even more cost effective than PPC for many advertisers.

Someone should develop a simple online course for advertisers in how to develop a good PPA advertising program. Then post a list of advertisers who have completed the course. If done properly, publishers should be flocking to those advertisers.

That's of course assuming Google gets their end of the deal functioning properly.


3:44 am on Apr 9, 2008 (gmt 0)

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I don't believe mainstream media anymore; it's a complete waste of time to watch it. They say something because they were paid to say so and the sheep follow. That's how the stock price is being manipulated.

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