Percentage of fees?

[deanjg]

I'm curious how Adsense determines the percentage of the fee the advertiser pays Google for what is paid to the site owner carrying Adsense ads? For instance, if an advertiser pays $5.00 per click for an ad, and my site carries the ad, and one my users clicks on the ad, what part of the $5.00 do I get?

Is there any formula to determine this? Or is it secret?

Thanks!

[spaceylacie]

You get about 75% and they get the other 25%, I think. If you look at their sales reports for stock holders, you get better details on what they really pay out, as far as %.

[Scurramunga]

It's secret.

Deanjg:
I would tell you except they know where I live. They know everything.

[purplecape]

If you're happy with what you're getting, why does it matter? If you're not happy, then look into other options. What matters is the bottom line.

[graeme_p]

spaceylacie,

The problem with working backwards from their financials is that I seem to remember that they have given some large sites special deals. If so the rest of us must be getting a significantly lower percentage than the average calculated that way.

[europeforvisitors]

Why make things complicated? The answer is simple: Google doesn't reveal the percentage split, so--as purplecape points out--what matters is the bottom line.

[CentennialEmpire]

I would imagine larger websites get a bigger cut of the profits they generate.

[graeme_p]

There is one reason I can think of for wanting to know: knowing the rate advertisers are paying may be useful in terms of pricing ads to sell directly. Not that you would sell at the same rate, but any intelligence is potentially useful.

[europeforvisitors]

All the more reason for Google not to reveal that information.