adblock tools

can adblockers decrease revenues that much?

[sallam]

Greetings

I've been having very low revenues in the last few months, less than half of my usual average. I hope to find out why.
I've checked my adsense stats, and it shows same CTR average, but a sharp decrease in page impressions. This is weird because, my site, a forum, is getting much more visitors than before!

Could that be due to more users of browser adblock tools?
Or could it be something else?

And if its adblockers, is there a way to guard adsense text blocks from not being displayed? is there anything that we can do here?

[RobDog SnoopCat]

It is quite possible. Many times, you can plug into not so well known ad agencies on the same pages are your adsense and see signficant differences in page views. Until Google offers a server based solution that can't easily be parsed to weed out ads, this problem will only continue to grow.

[MyNewPC]

Your impressions will also be decreased by anyone who doesn't have JavaScript enabled.

[Receptional Andy]

can adblockers decrease revenues that much?

It seems to me that you're asking a statistical question. Forgive me if you're not ;)

Your situation:

- Adsense pageviews and clicks have decreased
- Overall visitor numbers have increased.

It strikes me that there are three likely scenarios:

- You have lost visitors who have been replaced by visitors who no longer see adsense
- Your current visitors have started taking up blocking adsense
- One or other of your data sources is unreliable

If your visitor numbers are very low, then either situation is plausible, since this would just be natural fluctuation. But how are you measuring your visitor numbers? Adblockers are a fairly consistent percentage, as are users who disable javascript. They were roughly the same percentage when you started your site ;)

[sallam]

how are you measuring your visitor numbers?

Its an IPB forum, so I have stats displayed at bottom all the time. When it used to be around 150 users online, I used to earn 2 times as much. Now that the forum stats shows 300-400 users logged in, the revenues are approx. 50% lower!
Most of the time 90% of those logged in users are visitors, not members. My channels always show that most clicks come from visitors, not members (as usual with forums in general), so based on that, you would think I should get more revenues, not less!

Its a total mystery to me..

[MyNewPC]

Don't trust your IPB forum stats. There is an IPB forum that I frequent and for the past month or so, their total users active have been inflated by 100+ users over actual. This happened last summer as well.