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- Does AdSense income decreases when you place more external links on a website?
- When you place ads from other companies?
I think payment per click becomes lower because of external links too. Anyone made experiments with this ?
For example: a software site linking to 10 warez sites would probably be preferred by Google versus a software site with no external links.
Google cannot track conversions for each advertisers so they must be having other ways to calculate a quality of a website and see how much that publisher deserves per click.
But I don't see actually removing ALL external links as a good idea. I think ADDING a lot of links to your site as it is now, if they all go to a rival advertising program, MIGHT have a negative impact.
But relevant external links, and a moderate amount of advertising--I don't think G. would have a problem with that.
I am refering to the way that google calculates the amount it pais, and not to the fact that some users might leave the site through another external link on site and not clicking the google ad resulting in less income thrugh AdSense.
When you add unambiguously commercial links to other places where products can be purchased you are siphoning off the best ad clickers. What remains may be less desirable clickers, like tire kickers.
That's one plausible theory of why a click may go bad after adding aff links. However there are way too many variables to assume the addition of links made a difference. I think most people in this forum will agree that earning spikes and dips vary too much day to day to know what exactly is making a difference, except for dramatic ones. For instance, I doubled earnings by adding two more ad units to each article in a section. The reason for an earnings rise in that case is indisputable.
Just my opinion, but I think people assume Google's powers of calculating variables are greater than they really are. There's a mystique around them that inflates their ideas of what Google is capable of doing. Google is capable and technologically advanced, but I don't think they have the power to do some of the things people asssume them to do.