Google Paid Clicks Data Generate Debate

Yahoo Finance News (March 28, 2008)

[potentialgeek]

Google Paid Clicks Data Generate Debate [biz.yahoo.com]

"Lehman Brothers analyst Doug Anmuth cut his 2008 profit estimate for Google and reduced his price target to $580 per share from $644, citing the click-through rates."

Click-through rate numbers down for a generalization is... whatever.

Is your CTR down? Mine isn't.

p/g

[purplecape]

Thanks for the link! Interesting reading.

A few comments:

CTR isn't down. It's just not growing!

From the article: "growth in Google's click-through rate has nearly ground to a halt."

Seems to me that they were bound to hit a limit to CTR eventually. Growth in earnings should be coming from growth in the amount of advertising, not CTR....

MY CTR IS down from a year and two years ago, which I attribute to growing ad blindness, but obviously, that's just one small web site.

[ecmedia]

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