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Can publishers still bid for ads on your site driving $ up?

Can publishers still bid for ads on your site driving $ up?

     

luckystrike

11:40 pm on Mar 26, 2008 (gmt 0)

10+ Year Member



how does it work with adsense these days - can advertisers still bid for specific sites and raise the earnings per click for clicks originating from that site?

I'm curious as to other variables related to my publisher site can advertisers control as I've recently experienced a spike in EPC (this when my earnings have gone down to 1/3 of what they were from a couple of years back)?

If possible I would also like to encourage advertisers to advertise on my site but it seems the 'advertise on this icon' has long gone

Scurramunga

12:22 am on Mar 27, 2008 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



how does it work with adsense these days - can advertisers still bid for specific sites and raise the earnings per click for clicks originating from that site?

Yes, advertisers still have the ability to target sites. However, whether the end effect is a positive one or not is a point of debate amongst members here.

I'm curious as to other variables related to my publisher site can advertisers control as I've recently experienced a spike in EPC (this when my earnings have gone down to 1/3 of what they were from a couple of years back)?

Advertiser ctr appears to be an important variable here. It is possible for a compelling ad which achieves a high ctr across the network to recieve rewards of high placement positions regardless of how little it pays. This is the main premise on which many of us here base our theories regarding the MFA.

luckystrike

8:40 pm on Mar 27, 2008 (gmt 0)

10+ Year Member



well i can't understand my earnings have gone through the roof for the last few days today i have 28 clicks with earnings of $75.87 - usually its more like $35 for a whole day... the clicks haven't increased but the pay per click has gone up considerably! how can that be explained?

Saturday - $38.54
Sunday - $43.35
Monday - $54.37
Tuesday - $48.06
Wednesday - $97.24
Thursday already $75

purplecape

8:47 pm on Mar 27, 2008 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



A new advertiser or advertisers, meaning bids have had to go up? Site targeting isn't the only thing that can effect earnings!

The basis of AdSense is an auction model, and that can be quite sensitive to changes in the advertisers.

Hobbs

9:27 pm on Mar 27, 2008 (gmt 0)

MyNewPC

9:52 pm on Mar 27, 2008 (gmt 0)

5+ Year Member



Are you seeing the same ad appear very frequently which would suggest a CPM ad? If so, that's tied to impressions, not clicks. I've had this happen a few times and it increased earnings very significantly, just as you've reported.