PPC's who are giving between 35% to 50% per click will have a tough

[shopnow117]

time getting more traffic from publishers. Many would place Google Adsense to better utilize the space than some PPC listings or banner ads. Google pays better and pays on time within the time frame specified than others. Since i put 2 Google adsense in one page, my revenue has slightly increased to about 5%. PPC companies who are giving their publishers very little money will be left in the dust. Let alone not paying their publishers on time.

[alika]

That's the beauty of competition. Sleep, and your competitors will sweep past you. G is showing that it is aggressive and wants to dominate this marketplace. Their competitors need to start making their presence felt in the marketplace. So far, the others are a mere whisper attracting mostly those kicked out of Google as well as those sites not particularly suited to Adsense

This 3-ads max move of G will not only affect its direct PPC competitors, but other ad networks as well. In our site, we have to remove skys from a banner ad network to make way for G's skys as our second ad format. We don't want an overkill of ads on our site, so we need to trim the others. And when metrics and bottomline are counted, Adsense tops all the banner ad networks. So it was easy for us to decide which to let go.