Forum Moderators: martinibuster
Here is the link.. It is a news site. See if you can find the ads..
[ibnlive.com...]
If it's not good for the advertisers on sites belonging to non-premium publishers, I don't see how it's suddenly good for advertisers on the sites of premium publishers.
I also don't really accept these special ad formats for premium publishers.
Seems to be penalizing non-premium publishers.
And I can't really believe that a general news site ( with maybe millions of PV's) can offer better conversions. They may offer more clicks but if conversions is a factor.. I am sure they will not be up to the mark. The audience is just not targetted enough. And the ads..just 'encourage' clicking by being TOO WELL BLENDED.
The question is, what makes it a good thing? It's nice for the publisher, sure, but I can't imagine it's good for the advertisers -- they must get a lot of untargeted traffic from clicks that they're paying good money for.