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Competitive Ad Filter full

What to do next?

         

Lame_Wolf

5:13 am on Mar 11, 2008 (gmt 0)

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I didn't think it would happen this fast, but my Competitive Ad Filter is full.
95% or so are MFA sites, the rest are sponsored link directories, ebay, non-related sites [like gay hairy men]

So what do I do ?
If I clear out one MFA to replace it with another is pointless.

Google won't close down these sites. [if they do, then they are sure dragging their heels doing so].

Google won't increase the amount allowed to be added. I do not see why this is impossible for them to do. May be they want us to have MFA sites, I don't know.

I am in a quandary as to what to do.

Scurramunga

2:05 am on Mar 27, 2008 (gmt 0)

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Continually monitoring and killing off adverts is an exercise in futility. There are probably hundreds of thousands of MFAs and garbage sites out there. 200 doesn't even make a dent.

For me filtering is only part of the answer. After a recent bad spell, I now limit my available ad space to one single adblock. I find that if I am to make the amounts of revenue that I once enjoyed it is now only possible with that single ad block.

[edited by: Scurramunga at 2:08 am (utc) on Mar. 27, 2008]

fearlessrick

2:15 pm on Mar 27, 2008 (gmt 0)

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I tried farmboy's solution, dumped my competitive ad filter (a misnomer there, should be called "junk ad filter'), and yesterday's figs were a little better, though not much.

Hoping for better results as I gradually add 3000 pages over the next 6-8 months.

realtek

2:55 pm on Mar 27, 2008 (gmt 0)

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Are there any desktop tools to adjust the filter, mgmt etc other than Adsense interface?

netmeg

3:00 pm on Mar 27, 2008 (gmt 0)

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I periodically clean everything out, other than a few clear competitors and the big auction site (just cause I hate it)

Haven't added anything but one competitor for months and months. It just got too time consuming. Frankly, I'd rather have more channels than more competitive ad slots.

No desktop tools that I know of, realtek.

fearlessrick

1:13 pm on Mar 29, 2008 (gmt 0)

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OK, two full days after dunping the filter completely, even that evil auction site, here are the results:

CTR: +35%
eCPM: +32%
Earnings: +19%

What's best is that Friday was substantially better than Thursday, which is the opposite of what I normally experience.

Seems to have helped. Thanks, farmboy.

Scurramunga

1:40 pm on Mar 29, 2008 (gmt 0)

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CTR: +35%
eCPM: +32%
Earnings: +19%

All these improvements occuring despite junk ads displaying?

farmboy

1:47 pm on Mar 29, 2008 (gmt 0)

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Seems to have helped. Thanks, farmboy.

You're welcome. But I guess I just did what Google has suggested all along in regards to using the filter.

I've even adopted another one of Google's suggestions that I used to avoid and I'm noticing positive results from that also.

FarmBoy

zett

7:48 am on Mar 31, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Does that mean that I should also remove that filter entry for the site that (once using the landing page's onsite search function) opens a new window full of sponsored ads in full screen mode, thus removing the back function and in fact any possibility for the user to close the window (other than shooting it down using CTRL-ALT-DEL)?

Clear answer: no. I won't unfilter this site, as I do not want to expose my visitors to such junk. I'd rather accept lower CTR, lower eCPM, and lower EPC.

And yes, I have reported them to Adsense before. To no avail - they are still operating.

Scurramunga

7:57 am on Mar 31, 2008 (gmt 0)

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In December, 2007, I stopped chasing. I stopped adding new URL's to my filter. In February, 2008, I cleared out my filter completely and I haven't added anything back in.

My stats are up - CTR, earnings, etc.

I did the same many months ago as an experiment. What I found was exactly as you have reported, however after about three weeks or so my epc crashed with a vengence. Needless to say I haven't been game enough to try again.

Scurramunga

8:01 am on Mar 31, 2008 (gmt 0)

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And yes, I have reported them to Adsense before. To no avail - they are still operating.

That sounds all too familiar.

netmeg

5:38 pm on Mar 31, 2008 (gmt 0)

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I forgot to mention that the other thing I did was reduce down to one ad block and one ad link per page. I'm sure that helped reduce the crappage as well. My EPCs are through the roof this year, even on sites where I rarely used to get a click better than 25 cents.

Lame_Wolf

5:55 pm on Mar 31, 2008 (gmt 0)

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And yes, I have reported them to Adsense before. To no avail - they are still operating.

I know how you feel. I reported the worse MFA site I have *ever* seen over 6 weeks ago. It is still operating.

All it has is one poorly written paragraph [a reason alone to ban a site <G>] and the rest is cluttered up with adsense. The links on the *one page site* go to google search with keywords already in place. Again, a TOS violation.

saharika

12:26 pm on Apr 6, 2008 (gmt 0)

10+ Year Member



I've never bothered with the filter, I figure G serves the highest paying ads. I only ever run 2 ad blocks and still manage 15 - 20% CTR and ECPM's in the $50 range. It sounds like a waste of time that would be much better spent improving yoru sites.

i also disagree

may be you are getting lucky honey moon period ...or your sites are itself in comparitively ...subjects..likes stocks and all...and relatively you feel high paid....

by default if it was so ..every body would have end up earning thousand of dollars...
so i disagree based on our experience

Scurramunga

1:25 pm on Apr 6, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



20% CTR and ECPM's in the $50 range

If I were achieving a $50 ecpm with my modest traffic volumes, I would be earning very poorly.

I suspect that your traffic volumes are probably much better which would explain why you would be happier with a $50 ecpm.

makes a little sense

6:04 am on Apr 7, 2008 (gmt 0)

10+ Year Member



Google will never allow unlimited website filters. Why? Because this means the MFA websites who pay Google, won't want to advertise anymore.

Google wants to give MFAs a chance. And I think MFA websites are more of a solid financial resource to Google than many of us think. It's too bad really, because AdSense could be a true advertising product for our websites, but since Google doesn't want us to have all the keys to our home, and forces us to let a few strangers in our home every once in a while, advertising is not as accurate as it could be.

greatstart

2:18 pm on Apr 7, 2008 (gmt 0)

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Google will never allow unlimited website filters. Why? Because this means the MFA websites who pay Google, won't want to advertise anymore.

That certainly makes a little sense.

Lame_Wolf

4:55 pm on Apr 7, 2008 (gmt 0)

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Google will never allow unlimited website filters. Why? Because this means the MFA websites who pay Google, won't want to advertise anymore.

That certainly makes a little sense.

I agree with "makes a little sense". I still see a MFA site operating that was reported on 23rd Feb
Google don't care.

loudspeaker

12:53 pm on Apr 8, 2008 (gmt 0)

10+ Year Member



Now that we have a "new ASA" here - how about increasing the filter to, say, "unlimited"? :-)

How about allowing to block by IP? I am certain that 100's of these sites are hosted on the same IP address and only change the domain names when they "launch" their sites. Adding each individual domain name is an exercise in whack-a-mole type of activity.

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