Forum Moderators: martinibuster
-- Lowest eCPM in 2.5 years
-- About 50% below normal lows for last 12 month range
-- Volume about normal
-- CTR about 66% of normal (last 12 mos)
-- double whammy: poor ads/no clicks & poor ads/no value
I know, I know. Its only one day. What, me worry?
but someone's going to say they're experiencing the highest earnings ever.
Still, one day doth not a month make.
Stupid weekends.
RJ
Or maybe the four day work week!
One week is not a trend and is also statistically insignificant.
One month, now that's getting close to being a trend.
Try asking again in about two weeks LOL
FYI February's income was good but not the best ever like others have reported. It would be in the top 5 month's earnings since joining AdSense back in 03/04 (can't remember which year it came out offhand LOL).
Two days of October's Pre-Glitch metrics, EPC, CTR and eCPM all seemingly back to "normal". I wonder how long this will last?
I have to report that this has been a trend since the beginning of 2008 with steadily improving metrics with only the occasional low offset by an unusual high a couple of times.
My metrics have been their most stable in many months and considering I was all prepared to dump AdSense that's very pleasing.
Not a significant event.
2nd of March was the Highest paying day ever! eCPM about 25% over normal, page impression about 30% over normal.
I've seen google volatility, but worst day in months back to back with the best day ever?
I am sure it was just the variance in how they adjust things.
Chris
We had the first day of the month and it was Saturday. That is a double whammy.
But, from a web point of view, it is preferred to have the 1st of the month on a Friday, Saturday or Sunday, so those of us who have known how ecommerce works for many years, don't complain.
Those days are slow anyway, so let the 1st fall on one, preferrable Friday, so there is plenty of time to get the brick and mortar shopping out of their system, so they are ready on Monday to come back to us.
If the first falls on Monday, we loose big time. They will shop on Monday, Tuesday and Wednesday at brick and mortars before they settled down, then we have only two days before Friday, Saturaday and Sunday is back for the normal weekend slow down.
From a brick and mortar point of view, having the first on Saturday was a trifecta. Government paychecks and checks to those on federal social services were issued on Friday because the 1st was a Saturday, normal persons with paydays of Thursday night and Friday were ready to shop as usual and Saturday is the single biggest shopping day of the week for the working Joe and Jane. It was a Bonanza for the brick and mortars, shopping malls and supermarkets were jam packed.
Anyone who did well on the web should be surprised, really shocked.
Historically, I have found that when the 1st falls early in the week, I don't do well until about the 7th. This is also when I see cpc increased back to a normal level. eCommerce companies don't increase their bid until then, when shoppers are back in front of their monitors.
It was about 5pm on Saturday March 1st, when I remarked to my husband, "Damn, were doing excellent today for a Saturday 1st". He agreed. That tells you how my day went. I have no explanation for it other than bad weather in northern states. That always inhibits brick and mortar shopping to some degree.
Weather had been horrible today for a wide reange of states . . . I had been rocking all day until Adsense went down, stellar revenue. I attribute that high 4th of the month earnings to the fact, people got all that brick and mortar shopping out of their system on the weekend, as expect, combined with the wide range of horrible weather in a wide range of states today. It was a perfect combination.
Never thought about the 1st-of-the-month syndrome.
Was reading an article on Web Pro News that google actually sacrificed clicks via their changes in the clickable area to increase advertiser ROI.
Since I can see that Google obviously favors two groups: their SERPs pages, and, advertisers, over the publisher (me), it doesn't really make much sense for me to fine tune or commit my sites to AS in any manner.
Some here may disagree, but for some, it just doesn't produce tangible results on a productivity basis, ie, more quality pages with AS should increase earnings. It hasn't and I've moved away from AS and a making 5-10X the money selling ad space myself. Sure it's more work, but I am in complete control. Buh-bye, Google.
It's a roller coaster, people. Buckle up and hang on. Either that or get off the next time it stops. All this continual analyzation over the last 2 years has only proven one thing to me. It can't be analyzed.
Since I can see that Google obviously favors two groups: their SERPs pages, and, advertisers, over the publisher...
Not sure I follow you Rick. Are you saying that pages that come up high in SERPS get good ads and good prices? I'm afraid I have to disagree. I OWN several prominent keywords and keyword phrases in my nich and have since 2003. I certainly haven't gotten any favored treatment. In fact I've come very close to removing adsense entirely.
If you mean sponsored ads displayed on the search result pages.. well, I guess I don't have any way of testing this.
Maybe I've misunderstood you. Yes, they favor advertisers. Advertisers are spending the money. Who would you favor given the choice?
Was reading an article on Web Pro News that google actually sacrificed clicks via their changes in the clickable area to increase advertiser ROI.
An extremely smart move in my opinion.
In fact I've come very close to removing adsense entirely.
Me too. Selling links and ads by yourself might be a better solution.
All this continual analyzation over the last 2 years has only proven one thing to me. It can't be analyzed.
yes.
I've moved away from AS and a making 5-10X the money selling ad space myself.
Then why post in an AdSense thread if you no longer use AdSense?
[edited by: encyclo at 5:45 pm (utc) on Mar. 22, 2008]
