Forum Moderators: martinibuster
Rounded corners may look nicer on your site, and a nicer overall look is going to convey a good impression on your visitors, which may tempt them to come back again.
(On the other hand, square corners may also look nicer...)
When a visitor first arrives at your site the first page rendered and viewed is their first impression. I keep trying to speed rendering up, Google keeps slowing it down. All the graphics should be optional.
So rendering performance versus earnings performance? I assume you were interested in the bottom line, earnings. I've found whenever I speed a site up Adsense earnings do go up slightly.
It's truly a difficult balance, adding other forms of earnings generation both distracts visitors from Adsense ads and slows page rendering as well. Since other forms of revenue generation tend to pay more, BUT less frequently, its really difficult to balance.
[pagead2.googlesyndication.com...]
A year ago, probably more, Google added the graphic above; it used to be simply text. I can understand why they added it, for security, and impressions monitoring, etc. But they forget this slows rendering performance making for a bad first impression. I am getting a little tired of seeing "Waiting for pagead2.googlesyndication.com" when checking my site(s)' performance. In the past Google has broken other means of improving performance that used to work well!
So when you add those cute curves, remember your making a poorer first impression from a page rendering point of view.
How that affects earnings with sites that have diverse income sources, tough to say. I'm sure that by the time the Google server produces the graphic for rendering, your visitor has had time to hit the "BACK BUTTON". You should never assume, "its in the cache already".
If you run more than one ad on a page and use channels you can monitor these very short page visits, to some extent. The second ad, at times, never gets rendered. So the first ad will always have the highest impression count. Either Google is responding slowly our your visitor is gone already (excluding other performance degrading factors).
I guess you could tell from this post I never tried rounded corners, so I can't actually answer that aspect of your question!
Google has recently made a change that seems to have degraded adsense performance again, could be a bug, but as far as I can tell, no one posting in this forum has noticed it. (Well maybe in their earnings!)
Where? I would guess for folks outside the US? I don't know accurate Analytics is but they're showing some of my sites at 3% with 97% US & Canadian traffic. Strange at it may seem those dial uppers are actually looking at more pages...go figure.