Long Pages and Adsense

Use multiple adblocks, or split into more pages?

[ken_b]

The subject of long pages and the possibilty of now using multiple adblocks on those pages has been mentioned a few times in other current threads.

This is a subject that's important to me because I've got 20+ critical high traffic (for my site) pages that are directly impacted by this issue.

The question is whether it's best to add additional adblocks to such pages, or is splitting the pages into multiple pages better.

Both would accomplish the goal of assuring that more people could see the ads, and therefore hopefully more clicks would result.

I think that's an important question for anyone that has long pages.

Making new pages would be more work, of course. But if the overall result was better, or more effective, possibly more user friendly pages it might well be worth it.

The unknown right know is how well multiple ads work on long pages. And the effect of them on a publishers bottom line. There is no way to really know how that will play out at the moment of course.

If multi adblocks result in lower earnings, which I suspect might happen because of a lower CTR and Smart Pricing, then multiple they might be a negative overall, at least for some publishers.

[alika]

We have articles that span about 15-20 pages when in Word. For those, we usually break them into 5 web pages. It is easier to the eyes of the user - when checking the article, they won't be given the impression that it's a lot of work for them to read the article given its looooooong length. By breaking them into different pages, you give them more "chewable" lengths. What we do is just to make sure that the subtopics are on every page so they can jump from one section that interests them to the other more easily.

Plus you get more impressions, more pageviews, more chances at the SERPS given that each page can be given a different title. You also have more chance to serve Adsense ads and make money from your content. Like for this example, we broke the article to 5 pages - before it was a chance to display 5 ads, but with the new multiple ads, we can now display at most 15 ads for all those pages. Hopefully that will translate to better revenues. Even if you choose to display only 1 ad per page, having more pages mean more Adsense ads.

[hyperkik]

If you put a second ad block at the bottom of an article (which is pretty common for major newspapers), you may actually get better "Smart Pricing" results for those blocks (and thus on the whole), as the typical person clicking the ad has sufficient interest in the article's topic to get to the end.