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Google AdSense Terms and Conditions Changes

February 26, 2008

     
11:26 pm on Feb 25, 2008 (gmt 0)

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Is it juts me?

Just now when I logged in I got a new "Google AdSenseTM Online Standard Terms and Conditions" page from AdSense

2:56 pm on Mar 1, 2008 (gmt 0)

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I linked from a main "hub" page on my site... a page that leads to all the other areas of my site.

Is your "hub" page basically the same thing as a site map?

How do visitors find your hub page - is there a link to it on all pages?

FarmBoy

3:21 pm on Mar 1, 2008 (gmt 0)

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>>> Has anyone in the whole history of adsense NOT accepted their changes. I don't think so.

Sure. I'm 50-50 that I'm about to decline. Granted, I'm not a big adsense player but I had intentions of growing that area substantially over the coming year. Now however I'm going to consider starting to pull adsense ads off all my quality sites. And seriously considering pulling them off a few junk MFA's I've got. (and by junk MFA's site's that I've got, I mean to say 'a friend of mine's sites').

So, ads come off some of my top quality sites in competitive industries. Ads come off some MFA's (though they're not really that bad). And I decide to grow in a different direction instead of doing more adsense.

Admittedly, I'm only considering this because I'm starting to become a conspiracy theorist about the amount of info Google's collecting. Used to be worried about just myself, but this TOS change raises the spectre of my contributing to Google tracking of my visitors. It's easier for me to dump out than worry about my visitors being tracked by some third party company - particularly when there's precious little info about what's actually going on.

One of the link development forum moderators here, sugarrae, recently blogged about folks like me - to lazy-assed to monetize a site through anything other than adsense. Time to get off my wide butt and do something else with these sites. It's actually a good time for us all to consider if we couldn't make more money by monetizing things differently. Me, maybe I'll sell unprotected links...(I'm kidding!).

3:27 pm on Mar 1, 2008 (gmt 0)

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Time to get off my wide butt and do something else with these sites. It's actually a good time for us all to consider if we couldn't make more money by monetizing things differently.

OK, but if you're really concerned about your "visitors being tracked by some third-party company," you'd better not use any ad networks, third-party ad servers like DoubleClick or ZEDO, or affiliate programs.

5:49 pm on Mar 1, 2008 (gmt 0)

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Not sure why you're presenting it like an ultimatum. THe fact is, I don't use any of that stuff, because I treat my data as my own.

But it's not as black or white as what you've stated. There's a world of difference between affiliate tracking and broad tracking of visitors across a wide variety of sites. Particularly when it's something as deeply integrated into the web as adsense.

6:04 pm on Mar 1, 2008 (gmt 0)

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There's a world of difference between affiliate tracking and broad tracking of visitors across a wide variety of sites. Particularly when it's something as deeply integrated into the web as adsense.

What about other ad servers and ad networks?

If you're genuinely serious (or paranoid) about user privacy, why risk outsourcing ad serving to any third party?

6:54 pm on Mar 1, 2008 (gmt 0)

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If you're genuinely serious (or paranoid) about user privacy, why risk outsourcing ad serving to any third party?

You sound like an upset salesman. If you don't see the difference between the information Google has versus some other, even big ad networks, there's no point to argue with you.
8:54 pm on Mar 1, 2008 (gmt 0)

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I wonder how many users think twice before registering for online newspapers, social-networking sites, or forums like this one that can easily track the interests of their readers if they want to do so?

Well, the millions of Myspace users probably don't think much about it. This weekend, Myspace sent out an update to its privacy policy and guess what it focuses on?

Cookies and "third-party pixel tags".

9:24 pm on Mar 1, 2008 (gmt 0)

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What about privacy policy on bilingual sites?
To some sites G sends me ads in at least 3 languages.
Should I have two or more PPs?
Should I translate them myself?
(I hardly speak some of the languages I use for my sites)
12:36 am on Mar 2, 2008 (gmt 0)

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this is so s**pid.

I've been following this thread and one thing is clear, Google did't tell us what to do.
Well, it's either they *don't know* or they simply *don't care*
did you consider this? they might not care?

If they don't, how/why should I?

*click* AGREE *pffft* heh

...

accounts I know of got this new T&C in all kinds of languages.
The text made no sense. ( and this is not a pun )
It's like as if someone sent out the draft instead of the final version.
Oh legally it's top notch. It's just the details that are as good as leaving them __________ instead of filling them up with the overly generic stuff and saying 'ok, we passed the word'.

if Google wants us to clear *them* to be EU (or anything else) compliant so bad, they should post some guidelines and not just this generic legal whatever. Oh I get it they were probably 'forced' to do this.

But oh, wait. Who the hell cares?
I need to make THEM compliant?
Cool, but of course it's not up to me to guess HOW I should do this, right?

...

You know this coming from the company that has blackmailed the industry into the 'don't post/don't test half-finished sites live' policy, is kind of amazing. I'm part amazed part curious when it comes to their business practices, but this one... wow. It's not the impact, it's the tendency... the trend of one department being two weeks ahead of another and playing with their main products as if these half-baked releases didn't affect sites, people and nerves.

Apart of this coming at a time at which I am aleady checking into alternatives for a wide variety of sites... in general, making people angry is not good. Especially not if you're an SE, and the person is an SEO.

...

bah. whatever.
pushed the button already anyway

8:13 am on Mar 2, 2008 (gmt 0)

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What about privacy policy on bilingual sites?
To some sites G sends me ads in at least 3 languages.
Should I have two or more PPs?
Should I translate them myself?
(I hardly speak some of the languages I use for my sites)

Well it's fairly easy to find a generic privacy policy in english, so start with that. Run it through BabelFish to get translations in your other two languages. Then, just to be consistent, run one of the translated versions through BabelFish again to convert it back to English, and post the retranslated version on your site.

9:06 am on Mar 2, 2008 (gmt 0)

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Well, it's either they *don't know* or they simply *don't care*

I totally agree with Miamacs. Now I feel angry with myself for falling into the trap of guessing what to do with PP.
I'm sure Google is aware of this threat. I can imagine how they are laughing and feeling even more "powerful" about how they can affect our thinking.
I also feel angry with the government for failing to regulate the industry and allowing monsters like Google to keep on with cheating and abuse of both consumers and webmasters.
10:01 am on Mar 2, 2008 (gmt 0)

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"I also feel angry with the government for failing to regulate the industry and allowing monsters like Google to keep on with cheating and abuse of both consumers and webmasters."

A "monster" like Google? Google cheating and abusing? If you don't like them avoid them and don't make money with Adsense, created by a monster that cheats and abuses ...

11:04 am on Mar 2, 2008 (gmt 0)

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Privacy Policy

Under Construction

(Hoping to hear back from Google. Will keep you posted.)

11:09 am on Mar 2, 2008 (gmt 0)

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I also feel angry with the government for failing to regulate the industry and allowing monsters like Google to keep on with cheating and abuse of both consumers and webmasters.

Don't you think that your statement is just a little overdramatic?

1:48 pm on Mar 2, 2008 (gmt 0)

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Someone correct me if I'm wrong, but so far at least one person in this thread has received a response from Google indicating the text of his/her privacy policy is adequate.

But no one has reported to have directly asked Google
and receiving a direct response as to whether the privacy policy has to be linked from all pages showing AdSense?

FarmBoy

2:44 pm on Mar 2, 2008 (gmt 0)

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I'm currently waiting for a reply. I've directed them towards the "web beacon" portion of our pp, and asked specifically about the individual page linking. I'll let you know what happens :))
9:43 pm on Mar 3, 2008 (gmt 0)

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I have a way for people to find the PP page, if they are interested. I would guess that almost no one will be interested in reading the page. Maybe only some web masters from this forum will look at it, but that is about all.

I would guess that it does not have to be linked to every page on your site. It just has be linked in some way, and able to be found by someone looking for it.

Mike

12:43 am on Mar 4, 2008 (gmt 0)

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>>"...if you don't accept by May 25, that you won't be "able to login to adsense and make changes to your account", NOT necessarily that you won't be able to still be an adsense publisher...

Further down on the page is the following:

Note: If you choose not to accept these Terms and Conditions, you will not be able to continue using AdSense. You can resume access by logging in and accepting these Terms and Conditions by May 25, 2008 "<<

Yes, I see that, but that is ONLY if you CHOOSE the third option. If you do not select the 3rd option, and only select nothing but the second option, then that note does not apply. In other words, NOT selecting ANYTHING (or selecting 2 ad infinitum), is obviously not the same as choosing to NOT accept them by selecting option 3. By providing the clickable action option to reject them, and not stating that inaction assumes either acceptance or rejection, it implies inaction in regards to accepting or rejecting (i.e. picking option 2) IS a separate legitimate option with a separate set of consequences, specified solely as stated therein under option 2. Hey, THEY wrote the option wording poorly, not me :). Just me being a wisea-- as usual.

2:59 am on Mar 4, 2008 (gmt 0)

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I asked Google about linking to the privacy policy from every page and they said it just has to be from the homepage. I'd post the exact wording they sent but I can't do it here.
4:33 am on Mar 4, 2008 (gmt 0)

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>> I asked Google about linking to the privacy policy from every page and they said it just has to be from the homepage.>>

Thanks ember, thats a relief for many of us :-)

4:46 am on Mar 4, 2008 (gmt 0)

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As I understand it, all that's needed is something on one page of your site that says something along the lines of, "Some of our advertisers use cookies. You can prevent this by changing your browser's preferences."
7:15 am on Mar 4, 2008 (gmt 0)

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I don't think even Google knows what they want after the response I got from them - the jest was to tell me it varies from country to country and to ask my question in their forums.

Thank You ArtistMike!

9:03 am on Mar 4, 2008 (gmt 0)

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the jest was to tell me it varies from country to country and to ask my question in their forums

Isn't Google sometimes simply hilarious? They put up an intimidating message on the control panel to accept the new T&Cs and threaten to cancel the contract if you don't accept, but then they don't know what exactly they want, and ask you to ASK IN THEIR FORUMS for clarification. What's next? Send a message to Sergey? Maybe he knows?

Ah. That's so very funny. (Except, it isn't when you really think about it.)

9:07 am on Mar 4, 2008 (gmt 0)

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I asked Google about linking to the privacy policy from every page and they said it just has to be from the homepage.
======================================

Mine can be found from the home page, but not directly in one click... it would take two clicks.

Chuckle.

Mike

10:00 am on Mar 4, 2008 (gmt 0)

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All I've gotten so far is "Thanks for writing in.I've decided to escalate your issue to our specialist team. We'll contact you to let you know when they have found a resolution."
2:05 pm on Mar 4, 2008 (gmt 0)

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Your going to love this one:

"Thank you for your patience while our specialist team reviewed your account.Please note that that we are unable to personally review the privacy policy listed on your site. However, as long as it is truthful and forthcoming with how you collect data, there should be no cause for concern."

3:42 pm on Mar 4, 2008 (gmt 0)

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My privacy policy is also two clicks away from homepage.....
Guess will link this page from homepage after I get the correct wording...
4:13 pm on Mar 4, 2008 (gmt 0)

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I don't really understand this fuss about not linking to the privacy page sitewide... a footer nofollow works fine for me.

Is there any particular reason for not having privacy link on all pages (including homepage)?

4:28 pm on Mar 4, 2008 (gmt 0)

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Yes, there is a reason, if you have more than 100k URLs you will not add a footer link with a privacy policy to all of them. This will cause major trouble with your ranking.
4:47 pm on Mar 4, 2008 (gmt 0)

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Thanks for the tip EFV, going to try that out.
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