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Google AdSense Terms and Conditions Changes

February 26, 2008

     
11:26 pm on Feb 25, 2008 (gmt 0)

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Is it juts me?

Just now when I logged in I got a new "Google AdSenseTM Online Standard Terms and Conditions" page from AdSense

6:53 pm on Feb 29, 2008 (gmt 0)

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The Direct Marketing Association has a free "Privacy Policy Generator" that's worth a look. We can't post URLs for tools here, but a Google search should help you find it.
7:30 pm on Feb 29, 2008 (gmt 0)

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I can't help but think that if this privacy policy change is so important they'd give some more (or any) guidance.
8:16 pm on Feb 29, 2008 (gmt 0)

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should i then be concerned about Duplicate Content as well ? using this generic privacy content text?

Thats an interesting question. Anyone share their opinions on that?

8:17 pm on Feb 29, 2008 (gmt 0)

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Is it possible to have some code that would make a pop up and display a general PP... I have several websites and it would take me ages to do it on all of them.

RJ

8:43 pm on Feb 29, 2008 (gmt 0)

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After reading all the amusing conspiracy theories, I suspect this T&C change has something to do with the EU privacy compliance that requires all companies in the EU using cookies to comply with the Privacy and Electronic Communications (EC Directive) Regulations 2003 [ico.gov.uk] by providing a privacy policy.

Remember that part of the AdSense T&C's has always said that publishers can't violate local laws and remain publishers, so I would suspect this move to make all publishers comply across the board just makes it easier for Google to enforce this policy by making sure everyone is legal whether or not the law applies to everyone or not.

[edited by: incrediBILL at 8:44 pm (utc) on Feb. 29, 2008]

8:45 pm on Feb 29, 2008 (gmt 0)

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Has anyone in the whole history of adsense NOT accepted their changes. I don't think so.

Do we need this discussion because people are simply going to click the "I agree and show me the money" button. Same answer as last para?

9:00 pm on Feb 29, 2008 (gmt 0)

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should i then be concerned about Duplicate Content as well ? using this generic privacy content text?

Thatís an interesting question. Anyone share their opinions on that?

I can't see one page (or even a few) of duplicate content hurting you, as long as you have enough original stuff on your site.

9:36 pm on Feb 29, 2008 (gmt 0)

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>> should i then be concerned about Duplicate Content as well ? using this generic privacy content text?

Make the page noindex and put it in a disallowed folder.

9:43 pm on Feb 29, 2008 (gmt 0)

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RE: Duplicate Content

Isn't that really more of a search results issue? I'm planning on adding a "no follow" instruction in htaccess so the privacy page doesn't get indexed.

10:25 pm on Feb 29, 2008 (gmt 0)

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I think this whole issue is a joke. Google has become the Darth Vader of FUD-spreading.
10:37 pm on Feb 29, 2008 (gmt 0)

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I just emailed Adsense and they are generally quite quick at answering my emails. I'll let you know when/if I hear back from them. I just wish I wouldn't have agreed to this but after logging in each day to see the new TOS I went ahead and clicked "I agree". I have no privacy policy in place "yet". I gave this URL and asked the Adsense Advisor to pop in to help us out.
10:39 pm on Feb 29, 2008 (gmt 0)

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I think this whole issue is a joke. Google has become the Darth Vader of FUD-spreading.

I'm pretty sure it's not, read my comments above.

Next will probably be a requirement that all AdSense sites are a minimum of HTML 4.01 transitional and compliant with handicap accessibility so brace for impact...

10:39 pm on Feb 29, 2008 (gmt 0)

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This reply from Google is from a forum... it is very similar to what I got back from them in email...

On the topic of the privacy policy requirement -- while we can't
comment specifically on what the laws in a particular country may
require, we can say that in most locations the standard business
practice is to notify users of third-party cookies and/or web beacons
in a site's privacy policy.

I told them in a second email that I am in the same state and country as Google, and asked them again if my privacy policy meets GOOGLE's requirements. I don't really care about what the "country" requires.

Mike

11:23 pm on Feb 29, 2008 (gmt 0)

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Correct me if I'm wrong, but didn't the Ununited States of California pass a law that requires all websites that collect any information on a user to have a visible Privacy Policy? I remember that's when we added ours, as we get web visitors from California.

ArtistMike, thanks for posting Google's response. Now I'm curious if they are just trying to dodge your actual question or if they'll come back with the an actual answer.

On the otherhand, I have no problem adding:
< body onload="alert('Our website relies on the Google AdSense Ads displayed on this page for revenue. In order for us to display this ad, we must let you know that Google is adding a cookie and/or a web beacon to your computer, whether you click or not.');" >

to the top of every page ;)

i kid i kid

11:34 pm on Feb 29, 2008 (gmt 0)

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Why did I just get an alert dialog box popup on my screen when I came into this thread?

;)

11:45 pm on Feb 29, 2008 (gmt 0)

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The Direct Marketing Association has a free "Privacy Policy Generator" that's worth a look.

Thank you EFV! Over the last 8 years I never ever thought that my small collection of information sites would require such a page. That made it super easy to generate and modify to fit my situation.

12:00 am on Mar 1, 2008 (gmt 0)

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"should i then be concerned about Duplicate Content as well ? using this generic privacy content text?"
You can create an image on Photoshop with all the text (transparent or white with bold letters in black color), I guess that won't be a problem.
12:59 am on Mar 1, 2008 (gmt 0)

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Just got an OK from Google on my Privacy Policy on my web site. Evidently I am within the TOS.

Mike

1:03 am on Mar 1, 2008 (gmt 0)

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Just so you know what is acceptable to Google for the state of Calif. In the USA.

Privacy Policy

The following discloses the information gathering and dissemination practices for this Web site.

Log Files

Like most standard Web site servers we use log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track userís movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information.

Cookies

A cookie is a piece of data stored on the userís computer tied to information about the user. Our site does not use cookies. However, some of our business partners use cookies on our site (for example, advertisers). However, we have no access to or control over these cookies, once we have given permission for them to set cookies for advertising.

Advertisers

We use outside ad companies to display ads on our site. These ads may contain cookies and are collected by the ad companies, and we do not have access to this information. We work with the ad companies: Google Adsense, etc. Please check their websites for respective privacy policies.

1:20 am on Mar 1, 2008 (gmt 0)

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ArtistMike - Just where on your site have you put the policy?
1:22 am on Mar 1, 2008 (gmt 0)

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Where is the term "web beacons" in your PP? If they specifically asked that the term be included, why would they approve your PP?
2:00 am on Mar 1, 2008 (gmt 0)

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Next will probably be a requirement that all AdSense sites are a minimum of HTML 4.01 transitional and compliant with handicap accessibility so brace for impact...

Or even worse, mandated interbrowser compatibility.

2:33 am on Mar 1, 2008 (gmt 0)

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efv mentioned a generator link from the DMA, I think it's fine to link to

[the-dma.org...]

I don't really think adding a privacy policy is a huge issue, I don't like how they are going about it but it is a requirement in most places.

I found it interesting that they were lifting restrictions on where ads could be placed

looks like the only restrictions are pr0n, hate, violent or illegal content, seems error pages, chat pages, reg or thank you pages and maybe even emails are OK. You don't even have to have content on pages that contain a referral button.

guess they need more impressions from no content pages

2:56 am on Mar 1, 2008 (gmt 0)

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ArtistMike - Just where on your site have you put the policy?
======================

It is on a page by itself, that is linked to the main "hub" page of my site. I don't have a link to that page on every page on my site. It is only found by a link on the "HUB" page on my site.

Mike

3:29 am on Mar 1, 2008 (gmt 0)

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Where is the term "web beacons" in your PP? If they specifically asked that the term be included, why would they approve your PP?
===================

I think there was the phrase "and/or" ... so that means I can choose to use or not use the phrase "web beacons"... because of the word "or".

Mike

3:39 am on Mar 1, 2008 (gmt 0)

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It is on a page by itself, that is linked to the main "hub" page of my site. I don't have a link to that page on every page on my site. It is only found by a link on the "HUB" page on my site.

Why don't we all just link to ArtistMike's privacy policy? :)

FarmBoy

3:41 am on Mar 1, 2008 (gmt 0)

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I found it interesting that they were lifting restrictions on where ads could be placed

Yep, that hasn't received much attention in this thread. I took advantage of one of the changes and I'm already having good results.

FarmBoy

3:55 am on Mar 1, 2008 (gmt 0)

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Let me put it this way - does it mean that in the future when I click on an Adsense ad, I will be tracked by web beacons? So the analogy of clicking on Adsense ads versus clicking and opening an email worm isn't too insane, is it?

With the new tracking technologies who knows what tomorrow's "web beacon" (or "web steak") could do to violate the user's privacy. And you, as the website owner, are supposed to be responsible for that.

8:43 am on Mar 1, 2008 (gmt 0)

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ArtistMike, do we have to link the privacy policy page from every page on our site ?

This can become very tedious .. :(

11:46 am on Mar 1, 2008 (gmt 0)

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I did not. I linked from a main "hub" page on my site... a page that leads to all the other areas of my site. That is where I put the link to the PP page.

Mike

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