New AdSense Arrows shift ads up and down

New test on our site or an old feature I've missed?

[Undead Hunter]

Is anyone else seeing this?

It's two arrows by the Ads By Google symbol. Press them, the ads "go up", and refresh with NEW ads.

I noticed our CPM dropped a few days ago - but its back the past 3 - I have to wonder if they were testing this, and maybe people were using it and selecting lower paying ads?

I don't really surf my own site that much!

[mobileguy]

I had it on mine, and the arrows did allow you to rotate the ad selection.

Kind of interesting, but I don't know if it would work with a lot of sites. The ads were all relevant, but I just don't see people scrolling through ads.

But you know, Google knows what they are doing, so I'll wait and see.

This was on a 250x250 btw.

[annej]

They appear to be testing this and I have a feeling they will find it's rarely used.

[iTunage]

I first saw these about a month ago and see them sporadically at the moment. I agree with annej that it's not likely to be used much.

[Gian04]

[webmasterworld.com...]

[HuskyPup]

I've had them on my sites for a while now however I've not seen them for a few days and personally I feel they look good, work well and are more aesthetically pleasing than AdLinks and they seem to be very fast.

I only use one Leaderboard and one AdLinks unit.

YMMV!