Googles "Cost Per Action" Model

when will google come out with the Cost Per Action

[Osagie Irowa]

Google's CPA model, where the advertiser pays for each specified action, would provide great value for online advertisers, however, would SEO experts and current Google Adsense participants suffer from such a change? regards osagie irowa.

[rocker]

when will google come out with the Cost Per Action

Google already has CPA ads, they're called referral ads.

[google.com...]

[Osagie Irowa]

Thanks Rocker. However, advertisers paying for whenever a "lead form" is filled out etc. Would that fall into the same category?

Regards,
osagie irowa

[MyNewPC]

Yes

[moTi]

would provide great value for online advertisers

yea, but you need to get the publishers on board for a functioning marketplace. you can't shift the complete marketing risk on the publishers - them acting as outsourced sales department so to say - without adequate compensation.

food for thought: why not raise the publisher commission for sales to 99% of the profit? after all the 1% earings for the advertiser is secure.

[nippi]

we tried it, no money in it.... though is was fun seeing all those people filling out the "gay quiz"

[luisin]

Also in my agency we tried that method (pay per action) and was not so good results for the agency... only in a few cases was successfully... was a big risk for the agency